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Technology ARCHIVE

Get a Jump Start on Your Site Testing  May 20, 2013 2:56 PM By Mark Simpson

Are you thinking about making changes to your ecommerce site but not sure if right before the holiday rush is a good idea? Those preparations won’t require much of you, they won’t disrupt your marketing and IT operations, and the benefits can be huge.

Site Search: Leading the Customer to Purchase  May 17, 2013 6:56 PM By Erin Lynch

Like it or not, when a visitor heads to your site they are most likely there to browse, which is why it’s important for retailers to give shoppers what they want, the quickest way possible.

L’Oreal USA Gains Purchasing Power With IBM  May 15, 2013 3:17 PM By Daniela Forte

IBM (NYSE: IBM) announced today a major three-year agreement with L’Oreal USA for expert procurement services using an advanced cloud analytics solution that will transform the way L’Oreal USA buys from its network of North American suppliers. The new services will enable the company to bring beauty products to consumers more quickly and efficiently.

iPayment Selects ROAM to Deliver Mobile POS Solutions  May 13, 2013 5:43 PM By Daniela Forte

ROAM, an Ingenico company and mobile commerce platform provider, and iPayment, Inc., today announced a new program in which iPayment will use ROAM’s mobile commerce platform to deliver a suite of mobile point of sale (mPOS) solutions to its merchants throughout the United States. ROAM will provide iPayment merchants with a complete end-to-end solution, including the […]

Wal-Mart Builds New Global Technology Platform  May 07, 2013 2:31 PM By Daniela Forte

Wal-Mart is attempting to take the ecommerce market share from its competitor Amazon by building a global technology platform.

How to Optimize Search for Mobile Customers  May 02, 2013 8:28 PM By Erin Lynch

Nearly half of the mobile users that visit ecommerce sites on their phones are smartphone users, according to SLI Systems. Which means that your site and, and more importantly, your search functions need to be mobile and tablet ready.

Your Site’s Design Could Mean a Drop in Sales  May 02, 2013 6:55 PM By Erin Lynch

While retailers are obsessing over how to avoid cart abandonment, they might want to start looking at their home and product pages first in order to decrease early abandoners

Making Your Site Search Results Stand Out  May 01, 2013 5:58 PM By Erin Lynch

Here are four product page optimization tips from Search Engine Land that could give your product pages the selling points they need.

TigerDirect.com Uses SiteSpect to Enhance Customer Experience  May 01, 2013 3:54 PM By Daniela Forte

TigerDirect.com, an online seller of consumer electronics has chosen to use SiteSpect, a provider of non-intrusive optimization solutions as its multivariate testing and targeting provider, SiteSpect announced in a press release.

Want More Tablet Sales? Improve the Shopping Experience  May 01, 2013 3:26 PM By Jonathan Levitt

Retailers that act now to improve the tablet shopping experience – enhancing browsing and making purchasing easier – can jump ahead of the competition. Here are four strategies retailers can use to nail their tablet shopping strategies.






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