Retail marketers have been busy examining the results of their holiday initiatives to reflect on what worked, what didn’t and what can be improved. From a technology perspective, here are three of the most poignant lessons that can provide valuable guidance for retail marketers in the coming year.
One Kings Lane announced it hired ecommerce veteran Arun Rajan as the new Chief Technology Officer. Rajan comes to One Kings Lane from Zappos, where he spent more than four years as chief technology officer.
Over the last decade emerging technology has increasingly encroached on the traditional retail journey. Here are three of the consumer technology trends that caused a stir at this year’s show and how they might impact the retail sector in the year ahead.
The key to snagging the Valentine’s Day customer is personalization, according to a recent research study that compares and contrasts the differing online shopping behavior and purchase activities of American men and women in the shopping process for Valentine’s Day.
Baynote VUE is a self-service merchandising application purposely built to equip retail marketing teams with the tools needed to create engaging, revenue-generating online experiences.
New collaborative initiative builds upon retailers’ existing efforts and reflects deep commitment to protecting consumer data.
Over 400 UK merchants have said that they do not want a repeat of the recent data breaches that have occurred in the US to occur in their country.
SecureState, a management consulting firm specializing in information security, has developed a custom scanning tool that retailers can use to detect Black POS malware, and other similar strains. Black POS is the reported culprit behind recent retail data breaches, and is also known as KAPTOXA, a more advanced version of the original malware.
Former Chairman of the House Intelligence Committee, Rep. Pete Hoekstra, believes that CertainStore can prevent devastating mass data breaches and loss of sensitive customer data.
Radio Systems Corporation has announced its partnership with Channel IQ, leading provider of online retail business intelligence, brand protection, retailer verification, and channel management software applications.