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Technology ARCHIVE

Best Practices in Combating Fraud  Mar 26, 2013 8:07 PM By Erin Lynch

Fraud is a major focus for today’s retailers. Not only will it affect your company’s bottom line, but if not handled correctly, can impact your customer’s trust in your brand.

The Looming Disruption of B2B Marketplaces  Mar 26, 2013 4:02 PM By Steven Kramer

The launch of AmazonSupply last April was touted by some industry experts as a win for B2B brands eager to claim their share of the online marketplace.

Mobile Puts E-Tailers Right In Your Hands  Mar 25, 2013 5:54 PM By Daniela Forte

A recent study by Flurry showed that consumers’ use of various apps have increased by 132% over the course of a year.

5 Tips for Choosing an Ecommerce Technology Provider  Mar 13, 2013 7:58 AM By Raj Kumar Waghray

For ecommerce merchants to succeed and grow exponentially, one of the catalysts is a deep relationship with their technology providers. Here are five tips that will help ecommerce merchants easily and effectively address this challenge.

Growing Your Business with Order Management in the Cloud  Feb 26, 2013 8:36 AM By Fred Lizza

Growing a multichannel retail business with order management in the cloud means having important details about the business such as customer orders, fulfillment requests and inventory levels available in real-time as the information is no longer stuck in the back office. SMBs who leverage the cloud gain actionable insight into the details of their business. For small retailers, this insight translates to growth and increased efficiencies, positioning their business to capitalize on opportunity.

6 Things to Keep in Mind When Replatforming  Feb 25, 2013 8:46 AM By Mark Simpson

If you’re considering a replatform, it’s likely because your ecommerce site is highly complex and dynamic, with rich content, targeted merchandising, interactive customer support and advanced search capabilities. The good news is that it doesn’t have to be tricky. Here’s a checklist of six things to help ensure a smoother process.

5 Tips For Building Online Trust  Feb 25, 2013 8:33 AM By Guy Mucklow

Although a number of factors come into play when a customer makes a decision to buy online, none other is more important than trust. Here are five tips to help avoid those common mistakes and develop a website that is secure and trusted.

B2B Tech Videos Can Help Boost Sales  Feb 07, 2013 2:50 PM By Erin Lynch

According to research conducted by IDG Research Services, 95% of B2B tech buyers watch tech-related videos and those views have a direct correlation to purchasing behaviors. In this infographic from IDG, you will learn more about this demographic and the actions they take after viewing. You will also learn the top five reasons why B2B buyers watches tech videos.

Brand-Building In A Rapidly Changing Channel Mix  Feb 04, 2013 8:03 PM By Paul Becker

With increased transactional, digital, mobile, content, social network and promotional marketing, how can marketers and merchants continue to differentiate, build brands and attack commoditization? Here is a five-step process you can use to differentiate and build brands across a changing channel mix.

RibbedTee.com Sees Boost in Sales with New Shipping System  Jan 30, 2013 10:41 AM By Erin Lynch

By revamping shipping options for his customers and technology within the checkout process, CEO and founder of RibbedTee.com, Mike Schwarz, said the t-shirt company saw a jump in sales and conversion rates, including a 31% growth in revenue.






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