Technology ARCHIVE

Medelita Grows Mobile Traffic 400%  Apr 02, 2014 7:02 AM By MCM Staff

A responsive site has clear benefits to ecommerce merchants, and Medelita has seen the benefits. Here’s a look at how smartphone visits and revenues have increased for the healthcare apparel seller.

Genuine Facebook Fans Drive Profit for Fabness  Mar 26, 2014 6:13 AM By MCM Staff

Fabness is using ShopSocially to convert its website visitors into genuine Facebook fans. Here’s why they are converting at a rate of 33.28%, resulting in positive social media ROI.

Rue La La Sees 10% Lift in Conversion with Tag Management  Mar 19, 2014 11:46 AM By Daniela Forte

Invitation only online merchant Rue La La re-engaged its inactive customers, increased conversions and built a strategic cross-channel data capabilities when it began working with Bright Tag, a tag management system company.

Fresh Pair Combats Technology Challenge with Adaptive Navigation  Mar 17, 2014 4:42 PM By Daniela Forte

Fresh Pair is in the process of replacing its static, one-size-fits-all navigation with an adaptive navigation solution by Compare Metrics.

5 Ways to Enhance Digital Performance Right Now  Mar 09, 2014 4:40 PM By Robert DuRoss

In today’s hyper-connected environment, producing slow-loading or unavailable content is equal to providing no digital content at all. While the challenge to produce always-on, high-performing content is daunting, the truth is, it can be done. In fact, it starts with some relatively easy first steps.

3 Smart Ways Retailers Can Personalize the Ecommerce Experience  Mar 09, 2014 11:07 AM By Tim Parry

Personalization was one of the underlying themes of eTail West – and it seemed whatever track of sessions you attended, there was talk about how retailers are personalizing the ecommerce experience for their customers. Here are three examples that stood out.

Overstock.com Surpasses $1 Million in Bitcoin Transactions  Mar 05, 2014 3:16 PM By MCM Staff

Overstock.com announced that it has sold over $1 million in product to Bitcoin users since the online shopping site started accepting the cryptocurrency on Jan 9. According to Overstock.com, of the over 4,300 Bitcoin customers that made purchases with the site since January, almost 60% are new customers.

7 Takeaways from IR Focus Orlando  Feb 23, 2014 10:51 AM By Tim Parry

IR Focus: Web Design + Mobile Commerce 2014 was held earlier this month in Orlando. Here are 7 takeawys from IR Focus sessions that you can use as you enhance and update your marketing campaigns and ecommerce sites.

Lessons Learned from the 2013 Holiday Season  Feb 07, 2014 7:52 PM By Andrew Hodes

Retail marketers have been busy examining the results of their holiday initiatives to reflect on what worked, what didn’t and what can be improved. From a technology perspective, here are three of the most poignant lessons that can provide valuable guidance for retail marketers in the coming year.

One Kings Lane Hires New CTO  Feb 04, 2014 2:34 PM By MCM Staff

One Kings Lane announced it hired ecommerce veteran Arun Rajan as the new Chief Technology Officer. Rajan comes to One Kings Lane from Zappos, where he spent more than four years as chief technology officer.






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