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Technology ARCHIVE

Case Study: IBM Helps Lindt With Personalization  Jan 23, 2014 11:11 AM By Daniela Forte

In an effort to engage and delight its customers in every way possible, Lindt Master Chocolatier launched a new cloud-based ecommerce site in early 2013, by partnering with IBM and IBM Premier Business Partner CrossView.

Using Big Data to Improve Contact Center Operations  Jan 16, 2014 11:24 AM By Erin Lynch

While big data might seem like it generally falls into the silo of the marketing department, more and more merchants are finding out that not only is it just as beneficial in the contact center, but it could also give you an edge against your competitors.

IBM Study of 30,000 Global Consumers Shows Importance of Personalization  Jan 13, 2014 4:32 PM By Erin Lynch

A new IBM study of more than 30,000 global consumers released at the 2014 National Retail Federation convention found consumers are willing to share their personal information with retailers, particularly if they get good value in exchange.

A Daily Dose of Personalized Product Recommendations  Jan 02, 2014 12:12 PM By Ross Kramer

With some simple automation and dynamic content, personalized product recommendations can quickly and easily take even email blasts from ordinary to extraordinary. Here are a few creative ideas for daily emails to get you started.

Mobile Website Performance: 6 Tips for the Holidays  Dec 20, 2013 3:08 PM By Bharath Gowda

Consumers stress over slow-loading mobile commerce sites – 20% of those surveyed prefer being stuck in a traffic jam to waiting for a site to load. So how do retailers ensure optimal mobile website performance during the most wonderful – and busy – time of the year? Here are six tips.

Target Confirms Unauthorized Access to Payment Card Data in U.S. Stores  Dec 19, 2013 7:06 AM By Tim Parry

Target has confirmed it is aware of unauthorized access to payment card data that may have impacted certain guests making credit and debit card purchases in its U.S. stores.

IBM Predicts an Omnichannel Shopping World  Dec 18, 2013 8:04 AM By Tim Parry

In five years, new innovations will make buying local du jour once again, according to IBM’s 8th-annual IBM 5 in 5 list of innovations that have the potential to change the way people work, live and interact during the next five years. Here’s why IBM predicts the decline of ecommerce and the rebirth of the in-store shopping experience.

Ecommerce & Marketing Trends: What Retailers Need to Know Now for 2014  Dec 11, 2013 10:55 AM By Ed Braswell

As we wrap up another year, merchants are now looking into what they can expect for 2014 in the ecommerce world. This article will look back at what was hot in 2013, and what merchants should focus on moving into 2014, including creating targeted, personalized and seamless shopping experience for consumers.

Omnichannel Crystal Ball: What’s Ahead in 2014?  Dec 10, 2013 2:39 PM By Jonathan Levitt

What will retail look like in 2014? Contributing writer Jonathan Levitt sees two major emerging trends occurring in the New Year: the rise of the ubiquitous shopper and wide-scale retail automation.

Retailers Estimate Holiday Return Fraud Will Cost Them $3.4 Billion  Dec 06, 2013 3:45 PM By MCM Staff

As one of the most serious, but often most misunderstood, retail loss prevention issues, return fraud costs retailers billions of dollars every year.






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