Technology ARCHIVE

8 Tips for Creating a Solid Returns Policy  Jul 22, 2013 4:08 PM By Erin Lynch

While most merchants would prefer to not think about their returns policy, it’s imperative for every ecommerce company to have one. Not only is it good business, but it will also help customers trust your brand and the products that you sell. Here are eight tips designed to get you to master the art of the refund policy.

Why Omnichannel Fulfillment Matters  Jul 18, 2013 2:30 PM By Erin Lynch

Shopping habits, shopping devices, and shopping locations are interchangeable in the customer’s eyes, which is why it’s more important than ever for merchants to offer a wide variety of omnichannel fulfillment options, according to Bill Toney, senior vice president, Omnichannel Solutions at VendorNet.

7 Tips for Selecting Your Next Ecommerce Platform  Jul 18, 2013 10:39 AM By Erin Lynch

With so many choices available, how do you decide which ecommerce platform best suits your company’s needs?

Study Finds 16% of U.S. Consumers Have Used Mobile to Shop  Jul 16, 2013 2:05 PM By Erin Lynch

While retailers are focusing more on the mobile shopper, new research has found that only 16% of American consumers have used their mobile device to shop compared to 50% in China, 48% in Singapore, and 42% in India.

Why Email Marketing’s Significant Growth Continues  Jul 12, 2013 11:02 AM By Daniela Forte

Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.

Quiet Logistics’ Robots at Work  Jul 10, 2013 3:48 PM By Erin Lynch

Wired has posted a new video introducing the ecommerce world to a few members of the robotic workforce at the Quiet Logistics order fulfillment center in Devens, Mass. According to the video, the robots, which have names such as Peanut Botter, Botter Rum, Juke Bot, Bot-B-Q, and Walter CaBot IV, require a five minute recharge every hour and have a 99.94% accuracy rate.

Office Oxygen Breathes New Life in the Workplace  Jul 10, 2013 11:12 AM By Erin Lynch

When Trainers Warehouse first launched in 1993 the most popular marketing tactic was the catalog. But when president Sue Landay decided to launch a sister retailer, Office Oxygen, earlier this year she quickly realized the power social media can have on brand exposure.

Can Social Login Really Make a Difference?  Jul 02, 2013 3:17 PM By Erin Lynch

Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately leaving a site. In fact, according to a recent survey, of those users who do not remember their information, 70% will leave. But retailers and shoppers found a new and faster way to stay engaged: the social login.

How to Reach the Constantly Connected Digital Shopper  Jul 02, 2013 10:10 AM By Erin Lynch

The modern day consumer is constantly connected no matter where they shop. It could be by using their smartphone to showroom in store, reading an email on a mobile device, or by interacting with a brand on Facebook. Even though a consumer is always connected to the digital world, it doesn’t necessarily mean they are connecting with your brand the way you’d like.

USPS to See Real Time Tracking in All Locations by Years End  Jul 01, 2013 1:43 PM By Erin Lynch

The United States Postal Service expects to see real time tracking in all 67 of its districts by the end of 2013. The move was generated to give “piece of mind” to both the customer and the shipper with 15-minute real time package tracking.






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