TigerDirect.com Uses SiteSpect to Enhance Customer Experience

May 01, 2013 3:54 PM  By

TigerDirect.com, an online seller of consumer electronics has chosen to use SiteSpect, a provider of non-intrusive optimization solutions as its multivariate testing and targeting provider, SiteSpect announced in a press release.  

SiteSpect will be used to enhance the customer experience on its website, leveraging testing data to create a more relevant shopping experience. Brands like TigerDirect.com realize that leveraging the latest optimization technology to test content, graphics, promotional offers, enables them to better compete by gaining insight into the experiences that site visitors prefer, according to the press release.

Data derived from testing can then be used to make site changes and improve the shopping experience, increase brand loyalty, and convert more browsers to buyers, according to the press release.