Toys ‘R’ Us Buys

Toy and Baby Products Retailer Toys ‘R’ Us has acquired the e-commerce site from The Parent Co. for an undisclosed sum. The deal also includes the e-commerce site and parenting resource site.

The Parent Co., which was formed through the merger of eToys and Baby Universe in January 2008, filed for bankruptcy protection in December. Formerly known as Baby Universe, the Denver-based merchant also operates the,, and e-commerce sites, among others.

In addition to its Toys ‘R’ Us and Babies ‘R’ Us Websites, Toys ‘R’ Us has more than 1,550 stores, including 846 Toys ‘R’ Us and Babies ‘R’ Us stores in the U.S., as well as more than 700 international stores in 33 countries.

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.