Traffic Improves for Bing, but Advertisers Leaving

Microsoft’s relaunched search engine – or decision engine, as it calls Bing – is gaining traction. In its first month of existence, Bing received 22.45 million visits, according to Web traffic monitor Alexa.

But search engine tracker AdGooroo says Microsoft’s marketing department may not be seeing a return on its $100 million investment just yet. That’s because advertisers have been slow to adopt Bing.

Though AdGooroo measured a 5.46% increase in first-page advertisers in May, just before Bing’s release, it saw a 3.31% decrease in advertising in June.

“The data also uncovered substantial decreases in ad coverage, so Bing is serving up significantly fewer first page ads than (Bing predecessor) Live Search had served previously,” AdGooroo founder Rich Stokes said in a statement. “This is great news for Bing users and advertisers since reduced ad coverage typically improves the user experience and indicates less competition for advertisers that decide to get in the game.”

AdGooroo’s Search Engine Advertising Update for the second quarter of 2009, released July 13, also covers year over year growth in advertiser base for each of the three engines.

Although Microsoft generated a 35% growth in its advertiser base year over year, Google grew its own base of advertisers by 52%. Yahoo’s advertising base grew by just 14% over the same period.

Merchant advertisers who have jumped on as early adopters Bing include Dell, Sears, J.C. Penney and Home Depot.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.