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UsabilityJul 11, 2015 9:43 AM By Tim Parry
One of the biggest reasons Moosejaw customers were abandoning carts was because the merchant didn’t provide all the content needed to make a smart purchase decision. In this video, Moosejaw CEO Eoin Comerford talks about what his team did to provide more relevant content, and capture the impulse buyer.
UsabilityMay 28, 2015 11:18 AM By Daniela Forte
Footwear retailer Skechers was looking for a way to offer a high-quality customer experience through its various channels by answering customer questions with a social tool on its website. See how Skechers improved the customer experience.
UsabilityMay 28, 2015 11:10 AM By Daniela Forte
Customers love to know what other customers think of a product when it comes to making a purchase. See why ratings and reviews are an integral part of the online experience.
UsabilityMay 28, 2015 7:52 AM By MCM Staff
kate spade new york and True Fit announced a partnership to provide personalized fit and size recommendations for kate spade new york branded apparel and footwear on katespade.com.
UsabilityMay 04, 2015 12:48 PM By Russell Simmonds
When re-platforming to an existing ecommerce site, whether to improve performance, boost sales or optimize customer experience, many areas demand attention. Here are six key questions to consider when in the process of looking for the best hosting partner for your ecommerce business.
UsabilityJan 22, 2015 10:43 AM By Daniela Forte
According to MCM Outlook 2014, 56% of retailers said within the next 12 months they would be doing a complete redesign of their websites. User experience is key.
UsabilityNov 16, 2014 7:31 AM By MCM Staff
As retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking. Here’s a look at why 74% on online retailers fail to build customer relationships that drive repeat purchases.
UsabilityOct 21, 2014 4:16 PM By MCM Staff
Handbag and lifestyle brand Hobo improves ecommerce sales and positions itself for future growth with WebLinc-powered site. The new site, www.HoboBags.com, uses responsive design to optimize the user experience for shoppers on smartphones, tablets or desktop computers.
UsabilitySep 09, 2014 6:32 AM By Ian Goldman
In essence, a positive user experience in the era of tablets and smartphones requires the same core components that have always factored into the formula for customer satisfaction. Here are three steps to perfecting the ecommerce user experience.
UsabilityAug 06, 2014 6:59 AM By Satya Ganni
While many major retailers have rolled out both apps and mobile optimized sites, small and mid-sized merchants, particularly those with limited resources, need to more carefully weigh their options. We’ve outlined the most important differences between mobile websites and native apps.
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