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As retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking. Here’s a look at why 74% on online retailers fail to build customer relationships that drive repeat purchases.
Handbag and lifestyle brand Hobo improves ecommerce sales and positions itself for future growth with WebLinc-powered site. The new site, www.HoboBags.com, uses responsive design to optimize the user experience for shoppers on smartphones, tablets or desktop computers.
In essence, a positive user experience in the era of tablets and smartphones requires the same core components that have always factored into the formula for customer satisfaction. Here are three steps to perfecting the ecommerce user experience.
While many major retailers have rolled out both apps and mobile optimized sites, small and mid-sized merchants, particularly those with limited resources, need to more carefully weigh their options. We’ve outlined the most important differences between mobile websites and native apps.
Genesco said it plans to implement several aspects of its omnichannel strategy later this year, seeing it as a significant growth area.
Highlighting particular looks or themes, Rue La La’s DressingRoom will give members access to inspiration from necklaces to vases, and linens to maxidresses, to bring style to their closets and living rooms.
The majority of online shoppers will abandon a page after three seconds. Just a few seconds can make all the difference and significantly affect conversions, customer satisfaction and revenue.
IR Focus: Web Design + Mobile Commerce 2014 was held earlier this month in Orlando. Here are 7 takeawys from IR Focus sessions that you can use as you enhance and update your marketing campaigns and ecommerce sites.
In an effort to engage and delight its customers in every way possible, Lindt Master Chocolatier launched a new cloud-based ecommerce site in early 2013, by partnering with IBM and IBM Premier Business Partner CrossView.
Just as shoppers are shaking off their post-holiday cobwebs and vowing to stick with their New Year’s resolutions this year, retailers must also resolve to continue to stay fresh and innovative because that is what shoppers expect. Don’t let your website become stale. Here are 10 capabilities your ecommerce site must be able to do in 2014.
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