Usability ARCHIVE

Mobile Website vs Native App: Which is Better for Merchants?  Aug 06, 2014 6:59 AM By Satya Ganni

While many major retailers have rolled out both apps and mobile optimized sites, small and mid-sized merchants, particularly those with limited resources, need to more carefully weigh their options. We’ve outlined the most important differences between mobile websites and native apps.

Genesco Focusing on Omnichannel Rollouts, Growth  Jun 02, 2014 5:10 PM By Mike O'Brien

Genesco said it plans to implement several aspects of its omnichannel strategy later this year, seeing it as a significant growth area.

Rue La La Announces the Launch Of DressingRoom  May 12, 2014 11:11 AM By MCM Staff

Highlighting particular looks or themes, Rue La La’s DressingRoom will give members access to inspiration from necklaces to vases, and linens to maxidresses, to bring style to their closets and living rooms.

How Fast are the World’s Top Shopping Sites?  Apr 28, 2014 10:32 AM By Tim Parry

The majority of online shoppers will abandon a page after three seconds. Just a few seconds can make all the difference and significantly affect conversions, customer satisfaction and revenue.

7 Takeaways from IR Focus Orlando  Feb 23, 2014 10:51 AM By Tim Parry

IR Focus: Web Design + Mobile Commerce 2014 was held earlier this month in Orlando. Here are 7 takeawys from IR Focus sessions that you can use as you enhance and update your marketing campaigns and ecommerce sites.

Case Study: IBM Helps Lindt With Personalization  Jan 23, 2014 11:11 AM By Daniela Forte

In an effort to engage and delight its customers in every way possible, Lindt Master Chocolatier launched a new cloud-based ecommerce site in early 2013, by partnering with IBM and IBM Premier Business Partner CrossView.

10 Things Your Ecommerce Site Must Do In 2014  Jan 01, 2014 9:39 PM By Iman Sadreddin

Just as shoppers are shaking off their post-holiday cobwebs and vowing to stick with their New Year’s resolutions this year, retailers must also resolve to continue to stay fresh and innovative because that is what shoppers expect. Don’t let your website become stale. Here are 10 capabilities your ecommerce site must be able to do in 2014.

Mobile Website Performance: 6 Tips for the Holidays  Dec 20, 2013 3:08 PM By Bharath Gowda

Consumers stress over slow-loading mobile commerce sites – 20% of those surveyed prefer being stuck in a traffic jam to waiting for a site to load. So how do retailers ensure optimal mobile website performance during the most wonderful – and busy – time of the year? Here are six tips.

Keeping Your Site Up and Running This Holiday Season  Dec 06, 2013 12:03 PM By Tim Parry

In this video interview, Panopta CEO Jason Abate discusses the outages that plagued Cabelas.com over Cyber Weekend 2013, and what merchants need to do to keep their sites up and running throughout the peak season.

Clearing Up the Confusion Between Omnichannel and Multichannel  Dec 04, 2013 11:25 AM By Eric Feinberg and JJ Cramer

The terms omnichannel and multichannel are more often than not used all too frequently and often interchangeably in the ecommerce world. However, have two completely different meanings. Here is a breakdown of what they mean and how you can use both, separately, to execute them flawlessly in order to create the best ecommerce brand.






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