Usability ARCHIVE

Down Goes Neiman Marcus… Down Goes Neiman Marcus…  Nov 27, 2015 11:41 AM By Tim Parry

And we have our first Black Friday ecommerce casualty. Neiman Marcus has been down since 8 a.m. EST.

3 Last-Minute Tips to Optimize for Black Friday and Cyber Monday  Nov 23, 2015 10:36 AM By Dennis Callaghan

By now, most retailers have finalized their e-commerce site code for the holiday shopping season and have completed testing to ensure fast, reliable end-user experiences that drive conversions. But, there are ways (and still time, though fleeting) for retailers to proactively protect themselves as much as possible, through the following three techniques.

4 Best Practices for Building An Ecommerce Site with Responsive Design  Aug 05, 2015 2:57 PM By Murtaza “Zeke” Hamdani

With the rising popularity of responsive design, the need for a separate website dedicated to mobile devices has begun to wane. So what should retailers be considering when preparing their website to become responsive?

How Moosejaw Captures and Captivates the Impulse Buyer  Jul 11, 2015 9:43 AM By Tim Parry

One of the biggest reasons Moosejaw customers were abandoning carts was because the merchant didn’t provide all the content needed to make a smart purchase decision. In this video, Moosejaw CEO Eoin Comerford talks about what his team did to provide more relevant content, and capture the impulse buyer.

Skechers Increases Conversions with New Social Q&A Tool  May 28, 2015 11:18 AM By Daniela Forte

Footwear retailer Skechers was looking for a way to offer a high-quality customer experience through its various channels by answering customer questions with a social tool on its website. See how Skechers improved the customer experience.

Making Ratings and Reviews Part of the Online Experience  May 28, 2015 11:10 AM By Daniela Forte

Customers love to know what other customers think of a product when it comes to making a purchase. See why ratings and reviews are an integral part of the online experience.

True Fit to Personalize Online Fit Recommendations on  May 28, 2015 7:52 AM By MCM Staff

kate spade new york and True Fit announced a partnership to provide personalized fit and size recommendations for kate spade new york branded apparel and footwear on

6 Questions to Ask When Re-Platforming Your Ecommerce Site  May 04, 2015 12:48 PM By Russell Simmonds

When re-platforming to an existing ecommerce site, whether to improve performance, boost sales or optimize customer experience, many areas demand attention. Here are six key questions to consider when in the process of looking for the best hosting partner for your ecommerce business.

Making the User Experience Great  Jan 22, 2015 10:43 AM By Daniela Forte

According to MCM Outlook 2014, 56% of retailers said within the next 12 months they would be doing a complete redesign of their websites. User experience is key.

Online Retailers Lose Sales Through Irrelevant Promotions  Nov 16, 2014 7:31 AM By MCM Staff

As retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking. Here’s a look at why 74% on online retailers fail to build customer relationships that drive repeat purchases.

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