Usability ARCHIVE

Improving Usability and Winning Customer Loyalty  Dec 03, 2013 12:11 PM By Tim Parry

Whether you are making enhancements to or rolling out a new or refreshed ecommerce site, it’s important to test that links work, buttons lead where they promise, and the coding does what it’s supposed to do.But even after an ecommerce site passes the QA tests, customers can still get frustrated with the user experience.In this […]

How Did Shopping Carts Fare on Cyber Monday?  Dec 03, 2013 7:35 AM By Tim Parry

Actually, shopping carts for the National Retail Federation’s Favorite 50 of 2013 fared pretty well, according to Cyber Monday shopping study conducted by UserTesting.com. Here’s the grades its 100 testers gave these 50 ecommerce sites.

Showrooming vs. Webrooming: A Tale of Two Holiday Shopping Trends  Dec 03, 2013 6:51 AM By MCM Staff

If showrooming was a holiday trend to watch in 2012, then webrooming – wherein consumers do their research online and then head to the store to actually make a purchase – is the one to watch this holiday season. Here’s how consumers responded to a pre-Cyber Weekend Harris Poll on the two retail trends.

5 Ways to Improve Site Performance  Dec 01, 2013 8:37 PM By Klaus Enzenhofer

This holiday season, businesses must focus extensively on application performance and usability, in order to get users to increase transactions. Compuware has compiled the following five suggestions for improving performance and boosting sales.

Mobile Commerce Response Times Slower Than Cyber Weekend 2012  Nov 30, 2013 9:17 PM By MCM Staff

While many merchants optimized their ecommerce sites for growing Cyber Weekend demand, Compuware APM questions whether they have been prepared for the mobile commerce onslaught.

IBM’s Jay Henderson Talks About Black Friday Showrooming  Nov 30, 2013 4:14 PM By Tim Parry

Jay Henderson, Strategy Director for IBM Smarter Commerce, talks with Multichannel Merchant’s Tim Parry about ecommerce’s role in Thanksgiving Day and Black Friday 2013 shopping.

5 Last-minute Tips to Prepare for Cyber Monday  Nov 29, 2013 5:16 PM By Jim Yu

With Adobe projecting Cyber Monday sales to pass the $2 billion dollar mark, this is the busiest and potentially most profitable day of the year for ecommerce merchants. Here are 5 last-minute tips to ensure your ecommerce site is ready.

Mobile Commerce Rises on Thanksgiving Day, but Pages Load Slower  Nov 29, 2013 4:41 PM By Tim Parry

IT firm Compuware said it say a very large spike in Thanksgiving Day mobile commerce traffic. However, retail websites performed slightly slower this year.

How to Make Your Ecommerce Site SEO-friendly for an International Audience  Nov 02, 2013 9:49 PM By Christian Arno

Ecommerce is a global phenomenon and allows you to reach out to new markets irrespective of language and geographical barriers. If you want to capitalize on international sales, it’s important to optimize your site for international audiences and localized search results.

5 Common Human Errors in Ecommerce Usability  Oct 31, 2013 12:25 PM By Jeannie Walters

When rolling out a new or refreshed ecommerce platform, it’s important to receive the “All Ok!” from Quality Assurance testers.






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