Usability ARCHIVE

Best Add to Cart Button Features  Oct 17, 2013 5:49 PM By Tim Parry

The add-to-cart button is probably the most important thing on a shopping site – so how do you get shoppers to drop products into their cart? Volusion took a look at the add-to-cart buttons of the top 50 ecommerce sites (i.e. Walmart, Zappos, eBay, Amazon) to see how they’ve designed their buttons to entice shoppers to do just that. So what color, wording and design work best?

Amazon Launches Login and Pay with Amazon  Oct 08, 2013 10:03 PM By Tim Parry

Amazon has released a new service that streamlines how customers transact with online merchants. Login and Pay with Amazon allows participating merchants to empower customers to go from check out using their existing Amazon account information.

Top 5 User Testing Tips for Shopping Cart Success  Sep 21, 2013 4:26 PM By Darrell Benatar

Usability testing can help store owners improve their shopping carts to eliminate any anxiety or confusion throughout the checkout process and lead customers seamlessly through the conversion funnel. To help owners utilize usability testing to beat the shopping cart abandonment average, we’ve pulled together this list of the top five user testing tips for ecommerce.

Optimizing Mobile Apps for Retail Purchases  Aug 11, 2013 9:22 PM By Ezra Siegel

Making your ecommerce site mobile accessible is a straightforward task, but actually getting customers to use your mobile app or site can be extremely difficult. In order to help, there are five key strategies that can be used to drive more purchases through mobile devices.

Pure-Play vs. Omnichannel: Which do Consumers Prefer?  Aug 11, 2013 8:52 PM By Jonathan Levitt

Who will win the battle for consumer hearts-and-minds – and their wallets? Will the pure-play online retailers like Amazon and an increasing number of niche online-only sites like Bonobos and Fab.com, or omnichannel retailers that have the power of the Big Box behind them, win the revenue race?

5 Questions for Your Holiday Readiness Checklist  Jul 19, 2013 10:49 AM By Gian Genovesi

While no one knows exactly what this year’s Cyber Monday rush numbers will be, it’s never too early to brainstorm and prep your site’s holiday readiness checklist.

How to Create Convenient B2B Shopping Experiences  Jul 17, 2013 12:41 PM By Craig Vodnik

B2B software companies must ensure a convenient sales process that reflects their customers’ shopping preferences. Businesses must plan for conflict between different sales channels and customers’ expectations of the shopping experience.

Can Social Login Really Make a Difference?  Jul 02, 2013 3:17 PM By Erin Lynch

Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately leaving a site. In fact, according to a recent survey, of those users who do not remember their information, 70% will leave. But retailers and shoppers found a new and faster way to stay engaged: the social login.

The Shopping Habits of the B2B Buyer  Jun 19, 2013 4:03 PM By Erin Lynch

When it comes to the buying preferences of B2B shoppers, suppliers need to start creating an online shopping experience similar to those in the B2C world. Translation: B2B websites need to be easy to use.

Amazon Launches Gift Card Program with Facebook  Jun 19, 2013 11:55 AM By Erin Lynch

Amazon has teamed up with Facebook and launched a new program that allows users of both services to band together to surprise friends on their birthday with an Amazon gift card.






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