Usability ARCHIVE

5 Common Human Errors in Ecommerce Usability  Oct 31, 2013 12:25 PM By Jeannie Walters

When rolling out a new or refreshed ecommerce platform, it’s important to receive the “All Ok!” from Quality Assurance testers.

ValuePetSupplies.com Awarded Google Trusted Store Badge  Oct 29, 2013 6:33 PM By MCM Staff

ValuePetSupplies.com has been awarded the Google Trusted Store badge, which is issued by Google to help shoppers identify online merchants that offer a great shopping experience.

Saks Fifth Avenue Added to Stylewhile’s Virtual Fitting Room App  Oct 22, 2013 8:57 AM By MCM Staff

Stylewhile has partnered with Saks Fifth Avenue on the launch of a virtual fitting room iPad App that will allow users to fit clothing to their specific body type before purchase.

Recurring Subscription Model Appeals to Customers and Merchants  Oct 21, 2013 11:20 AM By Brendan O’Brien

Target recently announced the introduction of a subscription billing service for providing baby supplies to new moms and dads. Here’s why the recurring subscription model may be the next big thing in omnichannel.

Best Add to Cart Button Features  Oct 17, 2013 5:49 PM By Tim Parry

The add-to-cart button is probably the most important thing on a shopping site – so how do you get shoppers to drop products into their cart? Volusion took a look at the add-to-cart buttons of the top 50 ecommerce sites (i.e. Walmart, Zappos, eBay, Amazon) to see how they’ve designed their buttons to entice shoppers to do just that. So what color, wording and design work best?

Amazon Launches Login and Pay with Amazon  Oct 08, 2013 10:03 PM By Tim Parry

Amazon has released a new service that streamlines how customers transact with online merchants. Login and Pay with Amazon allows participating merchants to empower customers to go from check out using their existing Amazon account information.

Top 5 User Testing Tips for Shopping Cart Success  Sep 21, 2013 4:26 PM By Darrell Benatar

Usability testing can help store owners improve their shopping carts to eliminate any anxiety or confusion throughout the checkout process and lead customers seamlessly through the conversion funnel. To help owners utilize usability testing to beat the shopping cart abandonment average, we’ve pulled together this list of the top five user testing tips for ecommerce.

Optimizing Mobile Apps for Retail Purchases  Aug 11, 2013 9:22 PM By Ezra Siegel

Making your ecommerce site mobile accessible is a straightforward task, but actually getting customers to use your mobile app or site can be extremely difficult. In order to help, there are five key strategies that can be used to drive more purchases through mobile devices.

Pure-Play vs. Omnichannel: Which do Consumers Prefer?  Aug 11, 2013 8:52 PM By Jonathan Levitt

Who will win the battle for consumer hearts-and-minds – and their wallets? Will the pure-play online retailers like Amazon and an increasing number of niche online-only sites like Bonobos and Fab.com, or omnichannel retailers that have the power of the Big Box behind them, win the revenue race?

5 Questions for Your Holiday Readiness Checklist  Jul 19, 2013 10:49 AM By Gian Genovesi

While no one knows exactly what this year’s Cyber Monday rush numbers will be, it’s never too early to brainstorm and prep your site’s holiday readiness checklist.






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