Usability ARCHIVE

How to React to 5 Changing Online Consumer Behaviors  Jun 12, 2013 10:40 AM By Sheridan Orr

Today’s busy consumer, caught in a whirlwind of information, has little patience for such a convoluted purchase path. Instead, they want their search to yield exactly the information they need.

7 Tech Tips for Highly Accessible Sites  Jun 12, 2013 7:08 AM By Gian Genovesi

There are 7 key aspects to any accessibility initiative which an organization should abide by in order to develop a user, screen reader and web-crawler friendly site.

Preparing for Social Media Mishaps  Jun 10, 2013 12:10 PM By Erin Lynch

No matter how prepared your company is when engaging with customers through social media sites there is bound to be a public misstep. It can be a criticism from an unhappy customer or an error made by your social media team but in order to save face, it comes down to how you handle it.

Making the Decision to Replatform  Jun 06, 2013 9:44 AM By Daniela Forte

Swapping out your first ecommerce platform and transitioning to a new one can be scary and daunting. So where do you begin?

10 Tips on SEO Tactics  Jun 06, 2013 9:39 AM By Daniela Forte

SEO is an important part of customer engagement and brand recognition. Adam Audette, president of Rimm-Kaufman Group offered these 10 tips on tried and true SEO tactics.

How to Improve Post-Sales Support through Mobile  Jun 05, 2013 2:55 PM By Jonathan Levitt

Mobile commerce has arrived. A surge in tablet adoption – with one-third of American consumers expected to own one by 2015 – and the near ubiquity of smartphones has created a tipping point for mobile retail. By the end 2017, mobile retail sales in the U.S. will reach $31B, up from $8B this year.

Several Retailers Named to the 2013 Online Trust Honor Roll  Jun 05, 2013 2:12 PM By Erin Lynch

Retailers including Amazon, American Greetings, and Ralph Lauren earned spots on the 2013 Online Trust Alliance Honor Roll report for their high scores in privacy, security, and consumer protection on their ecommerce sites.

Rakuten’s Non-traditional Business Model  Jun 05, 2013 12:27 PM By Daniela Forte

CEO and chairman, Hiroshi Mikitani, explained the non-traditional business model at Rakuten during the IRCE conference this week and reminded attendees while it’s easy to get stuck in the technology of your business, it really is all about your customers.

Amazon Launches Marketplace in India  Jun 05, 2013 10:55 AM By Erin Lynch

Amazon has officially launched Amazon.in in India, making it the tenth marketplace for the global ecommerce company.

UserTesting.com Launches Enterprise Full-Service Testing Platform  Jun 05, 2013 9:57 AM By Erin Lynch

With access to over one million testers, UserTesting.com now offers usability testing designed for large businesses and retailers, complete with advanced targeting, expanded recruiting, live intercepts, moderated testing, quantitative metrics, and research and reporting services.






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