UsabilityJun 17, 2013 3:39 PM By Erin Lynch
When it comes to revamping their ecommerce sites in 2013, retailers are focusing on keeping the consumer in the loop from the moment an order is placed right until the packaged is delivered to the doorstep.
UsabilityJun 17, 2013 3:13 PM By Tim Parry
Even if you don’t sell products geared toward the Black Friday-Cyber Monday crowd, you need to have your ecommerce site in top shape ahead of the holiday rush. Shoppers who come to Party Supplies Delivered come ready to buy, and that leads to its highest conversion rates of the year.
UsabilityJun 17, 2013 2:44 PM By Bob Moul
The first step in fixing the mobile app retention problem is acknowledging the situation and understanding why it exists. Few, if any apps are perfect on day one, but the rush to bring an app to market, and an inability to know precisely how audiences will respond, both put pressure on companies to launch apps whether they are ready or not.
UsabilityJun 12, 2013 11:36 AM By Erin Lynch
One of the hardest things to master when it comes to Facebook for retailers is successfully establishing an ecommerce presence on Facebook. Retailers have tried it throughout the globe but very few have seen standout results.
UsabilityJun 12, 2013 10:40 AM By Sheridan Orr
Today’s busy consumer, caught in a whirlwind of information, has little patience for such a convoluted purchase path. Instead, they want their search to yield exactly the information they need.
UsabilityJun 12, 2013 7:08 AM By Gian Genovesi
There are 7 key aspects to any accessibility initiative which an organization should abide by in order to develop a user, screen reader and web-crawler friendly site.
UsabilityJun 10, 2013 12:10 PM By Erin Lynch
No matter how prepared your company is when engaging with customers through social media sites there is bound to be a public misstep. It can be a criticism from an unhappy customer or an error made by your social media team but in order to save face, it comes down to how you handle it.
UsabilityJun 06, 2013 9:44 AM By Daniela Forte
Swapping out your first ecommerce platform and transitioning to a new one can be scary and daunting. So where do you begin?
UsabilityJun 06, 2013 9:39 AM By Daniela Forte
SEO is an important part of customer engagement and brand recognition. Adam Audette, president of Rimm-Kaufman Group offered these 10 tips on tried and true SEO tactics.
UsabilityJun 05, 2013 2:55 PM By Jonathan Levitt
Mobile commerce has arrived. A surge in tablet adoption – with one-third of American consumers expected to own one by 2015 – and the near ubiquity of smartphones has created a tipping point for mobile retail. By the end 2017, mobile retail sales in the U.S. will reach $31B, up from $8B this year.