Usability ARCHIVE

Why Social Media Logins Matter to Retailers  Jun 05, 2013 9:49 AM By Erin Lynch

A new trend that is building steam throughout the ecommerce world is allowing fans and followers of your brand to log on to your site with their Facebook or Twitter profiles. In this infographic from the Social Annex you will learn how social logins are quickly becoming the backbone to onsite engagement and boosting conversion rates for many online retailers.

7 Ways to Reduce Cart Abandonment  Jun 03, 2013 3:27 PM By Erin Lynch

When it comes to making sure your site visitor finalizes the purchase, retailers should always remember that the basic aim should be to make the checkout process as simple as possible. Here are 7 tips from Econsultancy on how to reduce cart abandonment.

Social and Gamification in Retail: A Recipe for Tremendous Growth  Jun 02, 2013 8:43 PM By Todd Parsons

Gamification has moved beyond the realm of being a clever idea as it rapidly evolves into a key marketing and advertising tool for retailers and brands.

10 Trends Changing the Course of Retail  Jun 02, 2013 2:52 PM By Tim Parry

Meeting the needs of the “me” generation, the new normal of retailing according to JLL Retail.

The Changing Role of Website Testing  Jun 02, 2013 2:40 PM By Tim Parry

Hear Bruce Ernst, Monetate’s Vice President of Product Management, talk about the changing role of website testing as it moves from random content tests to understanding your customers better through segmented experiences.

4 Ways to Fix the Mobile Shopping Experience  Jun 01, 2013 4:24 PM By Ken Burke

Merchants must strike a balance between relevance and invasiveness when it comes to pinpointing products and offers based on location.

Use Site Search to Improve the Mobile Experience  May 20, 2013 2:21 PM By Terry Costa

Site search can play a lead role in creating a satisfying experience for the mobile shopper, here are some tips to help you create a search experience that enhances your mobile storefront.

Site Search: Leading the Customer to Purchase  May 17, 2013 6:56 PM By Erin Lynch

Like it or not, when a visitor heads to your site they are most likely there to browse, which is why it’s important for retailers to give shoppers what they want, the quickest way possible.

Ecommerce Continues to Grow  May 02, 2013 8:06 PM By Daniela Forte

Today most store merchants are looking to start their own online store to increase their business, brand and presence worldwide, according to a blog post by Brianna Wills. Having their own online store can easily boost sales and profits for the business.

Want More Tablet Sales? Improve the Shopping Experience  May 01, 2013 3:26 PM By Jonathan Levitt

Retailers that act now to improve the tablet shopping experience – enhancing browsing and making purchasing easier – can jump ahead of the competition. Here are four strategies retailers can use to nail their tablet shopping strategies.






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