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UsabilityApr 01, 2013 8:04 PM By Erin Lynch
Smartphone and tablet users should be a major focus in your ecommerce strategy moving forward. Here are six key takeaways on developing a mobile and tablet strategy.
UsabilityFeb 07, 2013 2:50 PM By Erin Lynch
According to research conducted by IDG Research Services, 95% of B2B tech buyers watch tech-related videos and those views have a direct correlation to purchasing behaviors. In this infographic from IDG, you will learn more about this demographic and the actions they take after viewing. You will also learn the top five reasons why B2B buyers watches tech videos.
UsabilityFeb 04, 2013 8:03 PM By Paul Becker
With increased transactional, digital, mobile, content, social network and promotional marketing, how can marketers and merchants continue to differentiate, build brands and attack commoditization? Here is a five-step process you can use to differentiate and build brands across a changing channel mix.
UsabilityJan 04, 2013 1:21 AM By Erin Lynch
Offering a loyalty program for consumers who shop with you online or in a traditional store is not the only way to engage with your customers and gain additional sales. It can also happen when shoppers visit your site through apps. Take a look at how some companies gained a boost in conversions after taking part in a loyalty program with the CoffeeTable app.
UsabilityNov 16, 2012 9:32 PM By Scott LiPera
The best laid plans at times fall short without timely feedback loops using real-time data paired with rapid decision-making. Even top Internet Retailers struggle to map adequate bandwidth, resources and skillsets at critical holiday season. Many ecommerce companies have found an answer, they partner with knowledge processing outsourcing companies (KPOs).
UsabilityOct 31, 2012 9:32 PM By Larry Freed
The holiday season is nearly upon us, and consumers aren
UsabilityOct 30, 2012 7:05 PM By Mark Simpson
Poor navigation and search capabilities lead to high bounce rates, unhappy visitors
UsabilityOct 01, 2012 11:54 PM By Janice Smithers
Merchants employ many tactics to grow their Facebook fan bases. There are offline tactics
UsabilitySep 24, 2012 8:09 PM By Erin Lynch
Joanna Morrissey, ecommerce strategist with americaneagle.com, shared her expertise in achieving email success through effective marketing at the National Etailing and Mailing Organization of America directXchange conference last week.
UsabilitySep 18, 2012 5:33 PM By Terry Costa
In our previous article on understanding the complexities of managing site search and navigation, we explained how to optimize search across different mobile devices, monitor keyword search terms, and conduct A/B testing. We