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Usability ARCHIVE

CoffeeTable Sees Major Rewards with Loyalty Program  Jan 04, 2013 1:21 AM By Erin Lynch

Offering a loyalty program for consumers who shop with you online or in a traditional store is not the only way to engage with your customers and gain additional sales. It can also happen when shoppers visit your site through apps. Take a look at how some companies gained a boost in conversions after taking part in a loyalty program with the CoffeeTable app.

How to Excel in the Holiday Season Ecommerce Frenzy  Nov 16, 2012 9:32 PM By Scott LiPera

The best laid plans at times fall short without timely feedback loops using real-time data paired with rapid decision-making. Even top Internet Retailers struggle to map adequate bandwidth, resources and skillsets at critical holiday season. Many ecommerce companies have found an answer, they partner with knowledge processing outsourcing companies (KPOs).

5 Tips to Boost Customer Satisfaction Around the Holidays  Oct 31, 2012 9:32 PM By Larry Freed

The holiday season is nearly upon us, and consumers aren

5 Ways to Boost Navigation and Search Conversions  Oct 30, 2012 7:05 PM By Mark Simpson

Poor navigation and search capabilities lead to high bounce rates, unhappy visitors

How to Effectively Grow Your Facebook “Likes”  Oct 01, 2012 11:54 PM By Janice Smithers

Merchants employ many tactics to grow their Facebook fan bases. There are offline tactics

Achieving Success Through Effective Email Marketing  Sep 24, 2012 8:09 PM By Erin Lynch

Joanna Morrissey, ecommerce strategist with americaneagle.com, shared her expertise in achieving email success through effective marketing at the National Etailing and Mailing Organization of America directXchange conference last week.

More Ways to Manage the Complexity of Site Search  Sep 18, 2012 5:33 PM By Terry Costa

In our previous article on understanding the complexities of managing site search and navigation, we explained how to optimize search across different mobile devices, monitor keyword search terms, and conduct A/B testing. We

Dissecting High Homepage Bounce Rates  Aug 28, 2012 6:25 AM By Mark Simpson

Knowing that the homepage is often a website’s first date with the visitor

3 Ways to Managing the Complexity of Site Search  Aug 12, 2012 5:38 AM By Terry Costa

Now that more consumers rely on the search box as a means of browsing your online storefront, site search has become an even more critical feature for online merchants. Particularly with the rise of mobile devices and tablets, customers expect to find their product quickly, and a short and swift path once they arrive at your site to get to the






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