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MULTICHANNEL MERCHANT » » USABILITY
UsabilityJun 19, 2013 4:03 PM By Erin Lynch
When it comes to the buying preferences of B2B shoppers, suppliers need to start creating an online shopping experience similar to those in the B2C world. Translation: B2B websites need to be easy to use.
UsabilityJun 06, 2013 3:59 PM By Erin Lynch
Ten years ago moms weren’t as digitally connected as they are now, spending only about one hour online a day versus more than three hours a day in 2012. When it comes to brand engagement and brand education, moms are now more likely than ever before to use social media and mobile devices to learn about the products they are interested in.
UsabilityJun 06, 2013 9:52 AM By Erin Lynch
Samuels Jewelers has seen a conversion rate nearly three times higher for site search users compared to non-site search users after implementing a new site search system for all five of it’s ecommerce websites.
UsabilityJun 06, 2013 9:44 AM By Daniela Forte
Swapping out your first ecommerce platform and transitioning to a new one can be scary and daunting. So where do you begin?
UsabilityJun 06, 2013 9:39 AM By Daniela Forte
SEO is an important part of customer engagement and brand recognition. Adam Audette, president of Rimm-Kaufman Group offered these 10 tips on tried and true SEO tactics.
UsabilityJun 05, 2013 2:12 PM By Erin Lynch
Retailers including Amazon, American Greetings, and Ralph Lauren earned spots on the 2013 Online Trust Alliance Honor Roll report for their high scores in privacy, security, and consumer protection on their ecommerce sites.
UsabilityJun 05, 2013 9:57 AM By Erin Lynch
With access to over one million testers, UserTesting.com now offers usability testing designed for large businesses and retailers, complete with advanced targeting, expanded recruiting, live intercepts, moderated testing, quantitative metrics, and research and reporting services.
UsabilityApr 02, 2013 8:19 PM By Erin Lynch
Tom Maryniarczyk, associate vice president of ecommerce analytics and promotions, at Sears Canada, shares his ideas on successful online merchandising and personalizing the online shopping experience.
UsabilityMar 19, 2013 2:32 PM By Erin Lynch
Move over fast or free shipping, an international survey by Rakuten has found that when it comes to the shopping experience of consumers worldwide, the price of an item and the consumers trust in the merchant are the two most important deciding factors when making a purchase online.
UsabilityMar 18, 2013 4:38 PM By Daniela Forte
Trigger messages volume continues to rise seeing an increase of 73% over Q4 2011, according to a recent report by Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance and Email Institute, the Epsilon-powered email best practices destination.