Usability ARCHIVE

Studies Show Free Shipping is a Big Consumer Perk  Feb 06, 2013 10:51 AM By Erin Lynch

With 57% of adults shopping with retailers that offer free shipping, and 27% add unplanned items to their cart in order to meet free shipping thresholds, according to Forrester, it clear that free shipping is a major trend in the industry and will probably only get bigger.

Shipping Charges Are Among Reasons for Cart Abandonment, Survey Finds  Feb 06, 2013 8:59 AM By Erin Lynch

Shipping charges, concerns about security and a lengthy purchasing are the three factors most likely to make consumers abandon online purchases, according to a new study by ecommerce software and services specialist Postcode Anywhere. But rest easy, there is a simple fix.

Social Q & A For Online Shopping  Feb 04, 2013 2:22 PM By MCM staff

Social Q & A connects shoppers to past customers through questions and answers. So how does it work? Products are for sale on an ecommerce site, according to this infographic by TurnToNetworks.com. Shoppers submit questions about the product. The questions are e-mailed to a selection of past customers who actually bought the product. Those customers return to the store site to answer the shopper questions. Answers are added to the product page and emailed to the shopper.

RibbedTee.com Sees Boost in Sales with New Shipping System  Jan 30, 2013 10:41 AM By Erin Lynch

By revamping shipping options for his customers and technology within the checkout process, CEO and founder of RibbedTee.com, Mike Schwarz, said the t-shirt company saw a jump in sales and conversion rates, including a 31% growth in revenue.

Amazon to Open Third Fulfillment Center in California  Jan 22, 2013 9:20 AM By Erin Lynch

Amazon has announced plans to open a new one million-square-foot fulfillment center in Tracy, California, making it the third one in the state for the ecommerce company.

How Will Consumers Shop in 2013  Jan 15, 2013 3:52 PM By Erin Lynch

A new IBM study of 26,000 global consumers found that shoppers are becoming increasingly open to buying both online and in-store depending on their needs at time of purchase. While more than 80% of shoppers chose the store to make their last non-grocery purchase, only half are committed to returning there next time they buy. According to this infographic from IBM, 35% of shoppers said they couldn’t say for sure where their next purchase would be coming from, online or in-store.
According to the IBM study, nearly half of online purchases resulted from “showrooming,” and nearly a quarter of these online shoppers intended to buy their item in the store, but ultimately purchased online.

Boost YouTube “Watch Time” with User-Generated Video  Jan 14, 2013 10:10 AM By Dr. Melody King

Your site visitors like to see what other shoppers are saying about your products, since they’re theoretically honest opinions coming from outside the business. User-generated videos are usually informative and often funny, which can compel viewers to stay tuned longer. To leverage this approach, you need to encourage customers to submit their own videos to your YouTube channel and your website, and you need to manage this content effectively.

4 Lessons for Testing Landing Pages  Jan 14, 2013 9:50 AM By Daryl Logullo

If you’re not testing your top trafficked site pages, you’re losing competitive advantage, revenue optimization, and sizeable UX gains. One loss is enough to dishearten you; a loss in all three drives proverbial nails into your ecommerce coffin. Here are some lessons I’ve learned from recent testing from 700,000+ visitors across dozens of landing pages.

How to Catch and Keep the Digital Shopper  Jan 14, 2013 9:17 AM By MCM staff

As retailers reinvent their in-store shopping experience in the face of the continued rise of ecommerce, research released by Cisco found that digital content from the internet is the most powerful influence in buying decisions for the majority of shoppers in all channels. In this infographic by Cisco, you will learn how to catch and keep the digital shopper.






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