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Video ARCHIVE

L’Oreal See 18% Increase in AOV with Interactive Video  Oct 28, 2014 11:57 AM By Daniela Forte

When L’Oreal USA incorporated interactive videos into its website, the company saw its average order value increase. See what other changes product videos did for the company.

How Blinds.com Engages Customers Successfully with Video  Jul 27, 2014 2:18 PM By MCM Staff

Providing high-impact and visually engaging assistance for common questions and concerns shows your customers that you’re committed to resolving their issues. In this Google Hangout video, Multichannel Merchant Managing Editor Tim Parry discusses video engagement with Robert Reed, Video Producer for Blinds.com, and Kenna Hilburn, Liveclicker’s Senior Video Commerce Strategist.

Sigma Incorporates Video for Product Differentiation  Jun 26, 2014 4:07 PM By Daniela Forte

Sigma was trying to figure out how to appropriately educate consumers about its products while enhancing its brand’s credibility in an industry where visibly similar products can be different in functionality and product differentiation is a challenge.

Pinterest Rapidly Becoming a Marketer-Friendly Haven for Product Videos  Mar 16, 2014 8:34 PM By Dr. Melody King

Will we soon see the day when marketers get more excited about placing their product videos on Pinterest than on Facebook?

Reach Facebook Users with New Autoplay Video  Feb 17, 2014 3:32 PM By Dr. Melody King

Facebook’s autoplay feature is a boon to marketers who are trying to attract more eyeballs and generate more sharing on Facebook. It’s a relatively low-key way of delivering video about products or brands without causing users to be annoyed by an “intrusive” video popping up unexpectedly (and noisily) on a webpage they’re reading.

PartySuppliesDelivered’s Ugly Christmas Sweater Video Has Us Laughing  Oct 12, 2013 8:17 AM By Tim Parry

Ugly Christmas sweaters are awesome, but you shouldn’t buy them from The Salvation Army. Chris Mast explains why in this awesome product video from PartySuppliesDelivered.com

BooJee Beads Gets Conversion Lift from Product Videos  Aug 28, 2013 8:30 AM By Daniela Forte

BooJee Beads, a maker of decorative lanyards and ID badge holders, saw an increase in the conversion rates of visitors who watched video after it was added to each of its product pages. Here’s how conversion rates of product pages with video differed from product pages without them.

Your Product Video Checklist  Aug 01, 2013 9:27 AM By Daniela Forte

Having video on your ecommerce site is the perfect selling tool, it not only will boost conversion rates, but also customer satisfaction, according to Dr. Melody King, vice president of marketing and sales for Treepodia.

Quiet Logistics’ Robots at Work  Jul 10, 2013 3:48 PM By Erin Lynch

Wired has posted a new video introducing the ecommerce world to a few members of the robotic workforce at the Quiet Logistics order fulfillment center in Devens, Mass. According to the video, the robots, which have names such as Peanut Botter, Botter Rum, Juke Bot, Bot-B-Q, and Walter CaBot IV, require a five minute recharge every hour and have a 99.94% accuracy rate.

Why U.S. Merchants Need To Expand Their Borders  Jul 09, 2013 11:38 AM By Daniela Forte

Merchants are going beyond the domestic borders and thinking globally when it comes to selling their products. Here’s what Craig Reed, vice president of global commerce for Pitney Bowes, said in an interview at IRCE 2013 about selling internationally.






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