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Video ARCHIVE

Product Videos Reach Customers and Boost Sales  Mar 21, 2016 7:13 AM By Catherine Smeaton

Online merchants are continuing to make the same mistake of dismissing product videos as no more than a fancy kind of sales pitch. It’s a common misconception – but actually there are advantages to product videos that you, as an online retailer, should consider if you’re serious about engaging new customers and maximizing revenue.

4 Best Ways to Seamlessly Infuse Content Into Ecommerce  Feb 22, 2016 4:48 PM By Elisabeth Bradley

Since ecommerce became a viable and preferred purchasing channel for consumers, the role of content in ecommerce has changed. But, what hasn’t changed is the fact that content still has an important role in ecommerce. Here are three best ways to infuse content into your ecommerce strategy.l

Williams-Sonoma Savors Summer with Shoppable Videos  Jun 23, 2015 11:52 AM By Daniela Forte

Williams-Sonoma and Visa Checkout announced a partnership that allows videos to be shoppable using a new technology from YouTube, which is now live on the Williams-Sonoma website. See how the shoppable videos are beneficial for the brand and its customers.

4 Key Findings From the 2014 Video Commerce Benchmarks Report  Mar 17, 2015 10:52 AM By MCM Staff

The year 2014 was the biggest year ever for online video viewing. More than ever, shoppers engaged with video to help them make purchase decisions and were more likely to buy after viewing. Here are the four key findings from the 2014 Video Commerce Benchmarks Report, produced by Invodo.

L’Oreal See 18% Increase in AOV with Interactive Video  Oct 28, 2014 11:57 AM By Daniela Forte

When L’Oreal USA incorporated interactive videos into its website, the company saw its average order value increase. See what other changes product videos did for the company.

How Blinds.com Engages Customers Successfully with Video  Jul 27, 2014 2:18 PM By MCM Staff

Providing high-impact and visually engaging assistance for common questions and concerns shows your customers that you’re committed to resolving their issues. In this Google Hangout video, Multichannel Merchant Managing Editor Tim Parry discusses video engagement with Robert Reed, Video Producer for Blinds.com, and Kenna Hilburn, Liveclicker’s Senior Video Commerce Strategist.

Sigma Incorporates Video for Product Differentiation  Jun 26, 2014 4:07 PM By Daniela Forte

Sigma was trying to figure out how to appropriately educate consumers about its products while enhancing its brand’s credibility in an industry where visibly similar products can be different in functionality and product differentiation is a challenge.

Pinterest Rapidly Becoming a Marketer-Friendly Haven for Product Videos  Mar 16, 2014 8:34 PM By Dr. Melody King

Will we soon see the day when marketers get more excited about placing their product videos on Pinterest than on Facebook?

Reach Facebook Users with New Autoplay Video  Feb 17, 2014 3:32 PM By Dr. Melody King

Facebook’s autoplay feature is a boon to marketers who are trying to attract more eyeballs and generate more sharing on Facebook. It’s a relatively low-key way of delivering video about products or brands without causing users to be annoyed by an “intrusive” video popping up unexpectedly (and noisily) on a webpage they’re reading.

PartySuppliesDelivered’s Ugly Christmas Sweater Video Has Us Laughing  Oct 12, 2013 8:17 AM By Tim Parry

Ugly Christmas sweaters are awesome, but you shouldn’t buy them from The Salvation Army. Chris Mast explains why in this awesome product video from PartySuppliesDelivered.com






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