Video ARCHIVE

What Instagram Video Will Mean for Merchants  Jun 21, 2013 11:27 AM By Daniela Forte

On June 20, Facebook announced that its photo-sharing application Instagram will now have a video feature in order to compete with video-sharing application Vine. In a blog post, Russ Somers, VP of Marketing for Invodo, talks about the announcement and what it will mean for brands and retailers.

Men’s Wearhouse Fires Executive Chairman Zimmer  Jun 19, 2013 12:35 PM By Erin Lynch

While George Zimmer was able to guarantee the likeability of the suits at Men’s Wearhouse, he wasn’t able to guarantee his job as the Executive Chairman. The retailer announced his termination this week.

Amazon Launches Gift Card Program with Facebook  Jun 19, 2013 11:55 AM By Erin Lynch

Amazon has teamed up with Facebook and launched a new program that allows users of both services to band together to surprise friends on their birthday with an Amazon gift card.

JCP Asks Customers to “Come Back”  May 01, 2013 8:24 PM By Erin Lynch

J.C. Penney took to Facebook to acknowledge the marketing mistakes it has made over the past year and a half and is now asking customers to “come back” according to a post on its Facebook page.

Make Pinterest the New Home for Your Videos  Apr 22, 2013 5:44 PM By Dr. Melody King

No doubt you’ve already seen the value of Pinterest in your online marketing efforts – but have you explored adding product videos to your pinboard, in addition to images?

Contextualized Video Optimizes Customer Experience  Apr 10, 2013 2:29 PM By Kelly Ford

In order to maximize the value of digital experiences, marketers need to embrace one of the most effective ways to shape customer experience: well-placed, well-timed, online videos.

Video: Why Personalized Product Recommendations Matter  Mar 02, 2010 11:01 PM By MCM staff

A personalized product recommendation on an e-commerce site can be like that candy bar rack at a checkout aisle. If the product is there, and it piques the buyer’s interest, then the items per transaction may grow. Here’s Chip Overstreet, vice president/marketing of MyBuys, demonstrating the use of personalized product recommendations on the Wine Enthusiast e-commerce site.






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