Wal-Mart Builds New Global Technology Platform

May 07, 2013 2:31 PM  By

Neil Ashe, President and CEO of Global eCommerce, Wal-Mart

Neil Ashe, President and CEO of Global eCommerce, Wal-Mart

Wal-Mart is making new actions to take the ecommerce market share from its competitor Amazon by building a global technology platform, according to an article on BusinessInsider.com.

Neil Ashe, CEO of ecommerce for Wal-Mart told Women’s Wear Daily they “want to know what every product in the world is.”  They also want to know who every person in the world is and have the ability to connect them together in a transaction; according to the article.

According to the article, last year Wal-Mart CEO Mike Duke admitted his regrets to not moving into online faster, their hesitation, he said, gave Amazon an opportunity to snap up new customers.

In addition to building a new ecommerce platform, Wal-Mart has plans to build on its network of bricks-and-mortar stores, according to the article. In the past, Wal-Mart’s ecommerce business has been criticized for being behind on the times.

The company has plans to continue to innovate in new areas, tap into its trove of data on consumers, and on top of the mobile part of the market since half of their customers have smartphones, according to the article.