Why Merchants Need to Test Daily Deals

From Groupon to Rue La La, the “daily deal” craze seems to be sweeping the Internet.

You may be buying local offers from LivingSocial.com or looking for a deal on housewares from One King’s Lane, but have you, as a retail marketer, tested the waters with a daily-deal site?

Multichannel Merchant senior writer Tim Parry caught up with Jess Swain, director of brand strategies for DealPulp.com, at the inaugural Daily Deal Summit in New York on April 6.

In this video, Swain explains that the benefits of a daily-deal partnership is more than just a way for merchants to clear out overstocks.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.