Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 2/21/2017
3 Strategies to Better Serve Millennial Shoppers
Serving your millennial customers isn't always easy as this generation uses multiple devices during their online routine, and their expectations are high. Here are three strategies to better serve millennials no matter which device or channel they use.…»
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Omnichannel vs Multichannel: Are they so different?
I’ve been discussing the topic of customer experience (CX) with quite a few companies over the last several months, and have been repeatedly drawn into the omnichannel versus multichannel debate.…»
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5 Excellent Examples of Omnichannel Retailing Done Right
Whether a retailer is just starting in the path of omnichannel retailing or simply looking for ways to refine their existing strategy, these 5 examples should give a better idea of how to do it right.…»
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Enter your best promotional marketing campaigns and put your agency or brand in the spotlight.
The Next Generation of Batch and Blast
With segmentation tools, recommendation engines, and easy-to-use lifecycle messaging automation, you can actually make batch-and-blast emails relevant to the individual consumer. Here is how you can use these tools to revive your batch-and-blast messaging. …»
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Measuring Your Content Marketing’s Real Performance
With the content marketing industry predicted to be worth $300 billion by 2019, it often seems as though businesses create content for the sake of generating content. Here is how you can measure your content marketing real performance. …»
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Multichannel Merchants Source Directory
Contact Cynthia Foristel via email, cforistel@accessintel.com, or phone, (203) 899-8482, to list your company for year round exposure and to discuss listing discounts.
L.L Bean on Creating Excellence in Brand Communication
What does it take to create excellence in brand communication? L.L. Bean, an iconic brand, has been doing it right for decades. Brad Mason, the company's SVP of brand communication, discusses the company's approach with Multichannel Merchant. The company is a finalist in the category for this year's Excellence in Customer Experience awards, with the winners announced March 29 at Operations Summit 2017 in Pittsburgh.…»
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