Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 03/29/2016
Retailers Need to See Omnichannel as a Singular Effort
If retailers are looking at omnichannel as a singular effort, then they are in a good place, says DynamicAction SVP Global Marketing Sarah Engel in this video taken during a break at eTail West in February. If they are looking at channels separately, that's where they're missing the boat. …»
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Using the Catalog as a Mobile and Web Driver
In this Outlook Report read how merchants are making the catalog an important part of their marketing strategy
Bonobos, Fossil, Lowe's Lead 2016 Excellence in Customer Experience Awards Finalists
Multichannel Merchant has announced it has selected finalists for its annual Excellence in Customer Experience Awards. Winners will be announced at a luncheon ceremony at the annual Operations Summit.…»
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The Debit Swipe Fee Cap is Still Too Damn High
A cap on debit card swipe fees enacted by the Federal Reserve five years ago has helped reduce costs for retailers and consumers but is still higher than intended by Congress and should be lowered, according to the National Retail Federation. …»
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Operations Summit|April 12-14 2016| Cincinnati OH
Exclusively About Direct-to-Customer and Omnichannel Operations
Catalogs: An Engaging Sales Driver
The catalog is not only a sales driver, but a vehicle for branding, inspiration and engagement. See what results were garnered with the MCM Outlook 2016 on catalogs. …»
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How Social Customer Service Affects Your Bottom Line
Your presence and engagement on social media can be a powerful tool, setting your ecommerce business apart from the competition. Here are four ways a strategically planned and carefully executed social customer service program can better your business and positively impact your bottom line.…»
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Growing Global 2016 | April 13-14 | Cincinnati OH
Register to learn ways to profitably sell and operate in China, Brazil, India, and more!
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