Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 4/19/2016
Why the New Facebook Messenger Bot will Lead a Customer Experience Revolution
Mark Zuckerberg launched Facebook Messenger's chatbot revolution Monday at the Facebook F8 conference with the launch of bots for the Messenger Platform, and ecommerce merchants and platforms have already hopped on board. 1-800-FLOWERS.COM and Staples announced this week that they will use Facebook Messenger as a customer support tool, LivePerson, and Aspect Software said they will offer Facebook Messenger integration, and Shopify became the first ecommerce platform to offer integration with the new platform.…»
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Shoptalk Becomes Top 5 Retail & Ecommerce Event
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The Importance of Brand Ambassadors in the Digital Age
One of the most influential effects of online and mobile shopping is that retailers are now competing against more retailers than ever. Here is how you can create long-lasting relationships with your customers. …»
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Capitalizing on Mobile Content Consumption Without Killing UX
Mobile content consumption has skyrocketed over the past four years, and retailers, publishers and advertisers are wisely diving in to make the most of it both editorially and financially. But if the current backlash against digital ads on the desktop is any indication, there are plenty of ways to go too far on mobile.…»
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8 Advanced Paid Search Marketing Secrets
Download this report for advanced PPC strategies.
Why Data Silos are No Laughing Matter
Data silos are no laughing matter, and can potentially create a domino effect where all parts of the business are so isolated that attempting to rationalize them is simply impossible. Here's why connected data with an action-prescribing solution will empower teams to arrive at the right conclusion, optimizing their week and allowing the enterprise to take action faster, thus realizing higher profits.…»
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Help Wanted: Macy's, Kohl's & Old Navy Look for New Marketing Heads
The "Help Wanted" signs have gone up at Macy's, Kohl's, and Old Navy, who are all looking for new heads of their respective marketing departments. Martine Reardon, Macy’s chief marketing officer, has decided to leave the company, effective May 13, after……»
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Using the Catalog as a Mobile and Web Driver
In this Outlook Report read how merchants are making the catalog an important part of their marketing strategy
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