Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 04/25/2016
The Impact of Poor Product Content
Product content can have an impact on online sales. This infographic by Shotfarm unveils that 78% of consumers said product information is very important, while 42% of consumers have returned an online purchase in the past year due to poor product content. …»
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4 Ways B2B Marketers Can Successfully Drive Customer Experience
Business customer expectations have been elevated. It’s about a customer experience where everything that goes into the process of buying a product or service matters. How can B2B marketers be successful at the customer experience? Here are four ways that B2B marketers can keep their customers coming back for more.…»
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How Smartphones Help Retailers Do Mystery Shopping Better
Little doubt exists about the importance of mystery shopping to omnichannel retailers in ensuring a positive and consistent, 360-degree shopper experience.…»
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Using the Catalog as a Mobile and Web Driver
In this Outlook Report read how merchants are making the catalog an important part of their marketing strategy
Target’s Digital Growth May Mean Increased Chargeback and Fraud Losses
With Target’s digital sales reaching an all-time high, Chargebacks911 co-founder and Chief Operating Officer, Monica Eaton-Cardone cautions the retailer to beware of rising chargeback fraud, and advises taking proactive measures to prevent losses.…»
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Eat & Tweet: Dishing on Memorable Moments
When was the last time you tweeted a picture of fresh strawberries or a pastry you ordered at a cafe? Whether you are an avid social media user or not, “eat & tweet” is becoming a pop phenomenon. So how can retailers capitalize on these digital trends?…»
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