Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 4/5/2016
PetFlow Reinvents Digital Pet Store Experience
PetFlow has rebuilt a state-of-the-art digital pet store, complete with a fresh design and look, to connect consumers to a wide range of specialty pet products, offer personalized advice and enable shoppers to improve the lives of their own pets as well as those of animals in need.…»
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Using the Catalog as a Mobile and Web Driver
In this Outlook Report read how merchants are making the catalog an important part of their marketing strategy
Trader Joe's is Closing...and Other April Fools Day Brand Pranks
Trader Joe's is closing all its stores, and the sky is falling. April Fools' Day came one day early for fans (like me) of the specialty grocer. But the joke was on Yahoo news, which posted the faux Trader Joe's press release (and has since pulled it from the web). Trader Joe's was far from the only April Fools' Day prankster. For example, there was... Maybe you should click on through and find out which other pranks were played by merchants and brands... and check out the rest of the news of the week.…»
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Michael C. Fina Transforming Into Online-Only Retailer
Michael C. Fina, the world renowned luxury tableware, engagement jewelry and wedding registry resource, announced the next chapter in its more than 80-year legacy, transforming into an online-only retailer. As part of the transition to become an online-only retailer, Michael C. Fina will close its retail location at 500 Park Avenue effective April 16. Here's a look into how the luxury tableware, engagement jewelry and wedding registry resource will transition into an ecommerce-only model.…»
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Operations Summit|April 12-14 2016| Cincinnati OH
Exclusively About Direct-to-Customer and Omnichannel Operations
Product Videos Reach Customers and Boost Sales
Online merchants are continuing to make the same mistake of dismissing product videos as no more than a fancy kind of sales pitch. It’s a common misconception - but actually there are advantages to product videos that you, as an online retailer, should consider if you’re serious about engaging new customers and maximizing revenue.…»
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Why LensCrafters Creates a Single View of its Customer
Omnichannel is a big initiative for retailers, and creating a single view of its customer has helped Lenscrafters get a grasp of it, says Samantha Sakemiller Senior Director of Omnichannel, in this video taken in February 2016 at eTail West. …»
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Growing Global 2016 | April 13-14 | Cincinnati OH
Register to learn ways to profitably sell and operate in China, Brazil, India, and more!
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