Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 5/17/2016
How Under Armour Used Digital Experiences to Shift Business Models
Consumers expect much more than a transaction – they expect an immersive experience. Fitness leader Under Armour is one example of a company recognizing the need to offer consumers more than just a product. Here's a look at how Under Armour focused its business model on the relentless pursuit of innovation to build brand loyalty and satisfy consumers. …»
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Straight from Amazon: 4 Seller Shortcuts
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10 Easy Steps to Reduce Shopping Cart Abandonment
While an online store might be driving solid revenue, there’s still a huge potential sales loss due to shopping cart abandonment. A major challenge for ecommerce stores, shopping cart abandonment is when a consumer adds to their cart but never makes it past the checkout line, occurring at a shocking average of more than 68 percent of all shopping sessions. Here are the top 10 tips for converting shopping cart bails into sales. …»
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Automating Authenticity: Use Marketing Automation To Help Customers Convert
In the B2B space, marketing automation is routinely used to customize messaging and campaigns, shepherding prospects through the sales pipeline largely on autopilot. At the same time, B2C marketing capabilities have kept pace and solutions are available today that use similar advancements in customer behavior intelligence advised by data. What exactly does marketing automation for retailers look like?…»
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Leveraging Buying Intent Data to Turn Visitors into Customers
May 24, 2016 @ 2:00 p.m. ET
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Natural Language Generation Is Coming to Ecommerce
If you ask an ecommerce professional to list the most important skills in their industry, writing may not be at the top of the list. But well-written copy is essential to the business, both for describing products and reaching out to customers.…»
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Moosejaw Mountaineering Launches New Virtual Reality App
Moosejaw Mountaineering is releasing a virtual reality app which allows consumers to experience an array of outdoor activities and win gear from The North Face, Patagonia, Arcteryx, Marmot and others. See what the app will be able to do. …»
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