Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 05/03/2016
Daniela Forte Promoted to Associate Editor
In this new role, Forte will be responsible for maintaining and producing content for Multichannel Merchant's websites, project management of Multichannel Merchant's digital products, act as a liaison between the editorial, email operations, sales, marketing, and production teams, and managing Multichannel Merchant's social media channels.…»
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How Merchants Can Mitigate their Ecommerce Fraud Risk
While online sales are booming, it is leading to increases in ecommerce chargebacks and fraud, leading to rising operational costs to manage these twin issues effectively. Here are some tips to help you successfully mitigate fraud risk and reduce the instance of chargebacks. …»
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Achieving Online Success with an Ecommerce Partner
Improving and operating an online store can seem daunting for merchants already tasked with managing other facets of their business, such as manufacturing, wholesaling and new product development. But with ecommerce business on the rise, it is important for merchants to focus on their online channel as a strategic sales channel. …»
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Using the Catalog as a Mobile and Web Driver
In this Outlook Report read how merchants are making the catalog an important part of their marketing strategy
8 Ecommerce Insights Google Analytics Won’t Provide
Fifty-six percent of businesses rely solely on Google Analytics (GA) to track their web metrics. And this isn’t just because it’s free. Here are the top insights Google Analytics won't provide about your ecommerce site. …»
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Search Data Reveals What Millennial Moms Want For Mother’s Day
Mother’s Day is rapidly approaching and despite the fact that there’s been a steady rise in Mother’s Day-related searches since mid-April, approximately 70 percent of Mother’s Day-focused online activity will occur during the last week before the big day, according to a study by Hitwise, a division of Connexity.…»
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