Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 5/31/2016
Turning CRM Ideas Into Action
You’ve got ideas about how to make your customer relationships as beneficial as possible. Your CRM ideas are simple, they speak to your customer base, and they validate your customers’ choice to use your business. If only you could make them a reality.…»
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Ecommerce’s Role Grows with Omnichannel and Mobile
The convergence of ecommerce and bricks-and-mortar is more important for merchants than ever. Merchants are working hard to prepare for the always-connected shopper.
How Ecommerce is Keeping it Real with Virtual and Augmented Reality
While the jury is still out as to when virtual reality will become truly mainstream, the “yes” side of that debate has gotten a leg up in recent months. So is it time to embrace virtual reality - and augmented reality - in your own company? …»
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Using NPS to Increase Customer Happiness
An acronym for “Net Promoter Score,” NPS gives us a direct window into the happiness and loyalty of our customers. But fool you not, this metric is trickier than it seems. Let’s first start by talking about what NPS is and how we calculate it.…»
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Leveraging Buying Intent Data to Turn Visitors into Customers

On-Demand Webinar

Download to learn how intent data can help you drive incremental volume and lift in your campaigns

Taking the "E" out of Ecommerce Platforms
As omnichannel technology and customer demands grow, ecommerce platforms are evolving into "commerce platforms," and even "unified commerce platforms." So whether or not you have a brick-and-mortar presence, how do you determine your present and future platform needs?…»
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Elizabeth Arden Launches New Signature Digital Campaign
Elizabeth Arden launched a new digital campaign that pays homage to its founder, Elizabeth Arden. The campaign, "From the Desk of Liz Arden," which showcases the brand's history. See who is making cameo appearances in this new digital campaign and how it will help tell the brand story. …»
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