Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 5/9/2017
Competing with Amazon: The Content Advantage
In the “Amazon era,” retailers with an online presence must constantly fight to keep loyal customers and attract new ones—or watch their business slowly be eaten up by larger competitors. Here is how companies can better utilize something they already have, their visual imagery and online content. …»
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Unlocking True Campaign Potential: Email, Social, Display
This year’s Benchmark Report is busting at the seams with digital marketing stats! We’re sharing new strategies to help you understand performance metrics, providing tips to prioritize initiatives and helping you uncover true campaign potential. Download now.
 
4 Ways to a Better Customer Experience
When your customers are happy (or unhappy) with the product or service you provide, they will tell people about it. Here are four ways they will be guaranteed a better customer experience. …»
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Walmart.com Top Choice of Amazon Sellers Looking to Expand
The highest number of respondents to a January survey of Amazon sellers - 29% – said they planned to expand to Walmart.com in 2017, an indication of growing interest in the channel. Nearly half of them said it makes up 80% or more of their sales, with home/kitchen goods the most popular category. See what else the survey found.…»
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The Perfect Omnichannel Order: Myths, Realities and Best Practices
May 11, 2017 @ 2:00 p.m. ET - Learn key success factors to help you not only consistently deliver the perfect order, but also navigate the inevitable speed bumps on the road to omnichannel fulfillment nirvana. Register today!
How Top Brands Deliver Great Customer Experiences
In retail and ecommerce, it’s becoming more and more about creating a great customer experience as a differentiator that keeps shoppers engaged and coming back for more. But what are the components that make this happen? Learn how winners and finalists of MCM's annual Excellence in Customer Experience Awards get it done and set themselves apart.…»
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Multichannel Merchant Has Gotten a Web Makeover
Welcome to the newly redesigned home of Multichannel Merchant, your one-stop destination for the latest trends, news, best practices and research covering ecommerce and direct-to-customer businesses. You'll have easier access to resources like expert opinions, research, how-to content and vendor solutions.…»
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Multichannel Merchants Source Directory
Contact Cynthia Foristel via email, cforistel@accessintel.com, or phone, (203) 899-8482, to list your company for year round exposure and to discuss listing discounts.
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