Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 06/21/2016
How Comfortable Club Makes its Underwear Visible to Shoppers
As Kickstarter-funded premium underwear provider Comfortable Club starting expanding its sales channels to include Amazon as a marketplace seller as well as using its Fulfillment by Amazon service, inventory management and visibility across channels started to become a serious issue. Click here to find out how Stitch Labs made Comfortable Club's underwear inventory more visible. …»
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Finding Your Customers Across Multiple Devices
Although marketers are getting closer to a completely seamless cross-channel experience for online shoppers, keeping tabs as they bounce between devices through the customer journey can still be difficult.…»
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3 Tips Every Brand Should Implement in their Marketing Efforts
Conventional wisdom asks us to accept that big wins come from big investments and while the new retail landscape looks different, it operates by the same rules we’ve been playing by for the past fifty years.…»
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Why Large Retailers Are Acquiring Flash Sale Sites
Large retailers acquiring major flash sale sites are slowly becoming the norm in today’s retail landscape. See what acquiring major flash sale sites means for major retailers and their business model. …»
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Mobile, Personalization, Relevance Key to Milennials at Steve Madden
Retailers need to have more of a mobile-first mentality, a high degree of personalization and a strong loyalty focus if they’re going to reach, engage and retain millennial shoppers, according to Mark Friedman, president of ecommerce for youth apparel firm Steve Madden. See what Friedman had to say to his IRCE audience about that plus omnichannel and technology integration.…»
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