Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 6/28/2016
EDI or B2B Ecommerce: That is the Question
B2B companies in this day and age are repeatedly encouraged to invest in electronic commerce to drive down the cost of customer interaction. Traditionally, B2B organizations first look to electronic data interchange (EDI) as an approach for this. However, more recently, B2B ecommerce has become another options for companies. Considering the fact that both systems process orders digitally, what exactly is the difference between them?…»
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Fortifying In-App Messaging with Payments
With mobile apps already constituting a key shopping platform, retailers are constantly searching for new and innovative ways to promote their wares effectively on this channel. See what retailers are doing to implement the in-app experience for customers. …»
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Pet Lovers Driven to The Honest Kitchen with Refer-a-Friend App
The Honest Kitchen's site traffic saw a significant boost in conversion when it began using Shop Socially's refer-a-friend app. Visitors who saw the referral campaign on the site, referred the brand to their friends. Honest Kitchen saw referral traffic convert two times higher than normal. See how The Honest Kitchen benefited in other ways from using the refer-a-friend app. …»
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Ecommerce’s Role Grows with Omnichannel and Mobile
The convergence of ecommerce and bricks-and-mortar is more important for merchants than ever. Merchants are working hard to prepare for the always-connected shopper.
.store Suffix Provides Retailers an Opportunity to Rebrand
The term ‘store’ consistently ranks as one of the highest keywords used in domain registrations across legacy TLDs such as .com. Therefore most retailers, small or large, who adopt a “” web address will help consumers find them with greater ease. The suffix looks and sounds like a natural destination for online stores of any description. Here's how you can secure a .store for your brand. …»
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How to Deliver Experiences First and Transactions Second
Blaming a lack of consumer spending on a recession is easy, but the data shows something more profound. People are still spending money, but instead of shelling out for new possessions, they’re now splurging on experiences. To that end, here are three steps to improve sales moving forward.…»
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