Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 7/18/2017
Estee Lauder Launches New Chatbot Feature
Estée Lauder announced the launch of a conversational lipstick advisor that helps guide customers to find their ideal lip shade. See how this new feature lets Estee Lauder offer its customers a more personalized experience. …»
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Why Account-Based Marketing Is Essential for B2B Sales
The buyer-seller relationship isn’t always the easiest to manage, especially when it comes to the B2B space. Here is why account-based marketing is essential for B2B sales. …»
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8 Reasons to Keep Your Customers Loyal
With so much emphasis on ROI these days, it can be easy to lose sight of just why you’re in business—to serve customers. Here are eight benefits that loyal customers bring to your business. …»
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NEW Virtual Event: The Peak Season Summit 2017
Register to attend the industry’s first online conference focused on the entire peak season cycle, from the planning and prep process through the crucible of execution and the blitz of returns.
JC Penney Getting Back Into the Toy Business
Looking for another avenue to boost flat store sales, JC Penney is opening 500-square-foot toy shops in all of its brick-and-mortar locations, the company announced, pitting it against the likes of Toys R Us and Amazon as well as discount retailers like Walmart and Target in the $20 billion market.…»
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Alfred Angelo Files for Chapter 7 Bankruptcy, Closing All Stores
Bridal wear seller Alfred Angelo filed for Chapter 7 bankruptcy on July 14. As a result, its stores and wholesale business have closed down. Here is what the company told its customers. …»
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Ecommerce Tools for the Midmarket
July 26, 2017 @ 2:00 p.m. ET -
Register and get tips on how to get ahead, stay up to date and maintain a competitive edge from beginning to end this Peak Season
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