Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 7/25/2017
The Basics of Back-End Integration for Your Ecommerce Site
Several years ago, before the explosion in ecommerce, many companies created a basic home page, put it on the web, and that was the end of their online activity. Here are several tips to think about when integrating the back-end of your ecommerce site. …»
Share this article:    
sponsored by
[Strategy Guide] Effective SMS Campaigns that Engage and Convert
Mobile now accounts for 60% of online shopping time. Take advantage of the time consumers spends with their mobile devices by engaging them in mobile messaging. Download Now.
Email Expectations vs. Reality: Are You Letting Your Customers Down?
Balancing consumer expectations against the realities of online retail is complex, but you can develop a more robust personalization program, especially when it comes to email marketing. Here are a few steps you can take to meet customer expectations in your email marketing strategy. …»
Share this article:    
Is Voice-Controlled Shopping the Next Frontier?
Voice-controlled shopping is changing the way consumers shop for products, and the retail industry is seeing this as a major shift. See how far this form of shopping has to go and what is expected in the future. …»
Share this article:    
sponsored by
Ecommerce Tools for the Midmarket
July 26, 2017 @ 2:00 p.m. ET - Register and get tips on how to get ahead, stay up to date and maintain a competitive edge from beginning to end this Peak Season.
Amazon Takes Aim at Instagram with Amazon Spark for Prime Members
Amazon launched Amazon Spark, a new feature for Prime members that is aimed at improving product discovery through stories and photos. Here is how this new shoppable feed program is influencing a younger demographic of shoppers. …»
Share this article:    
Dick’s Sporting Goods Launches Price Match Guarantee
In the never-ending battle with Amazon and other retailers, Dick’s Sporting Goods has created a price matching program designed to attract more cost-conscious shoppers. See what criteria the sporting goods retailer has laid out for customers to be eligible. …»
Share this article:    
sponsored by
NEW Virtual Event: The Peak Season Summit 2017
Register to attend the industry’s first online conference focused on the entire peak season cycle, from the planning and prep process through the crucible of execution and the blitz of returns.
featured jobs

Technician 2, Satellite Operations
Comcast – Stone Mountain

Director, Global Marketing Excellence & Operations
EMD Serono, Inc. – Rockland, Massachusetts

E-Commerce Clerk
Goodwill Easter Seals Miami Valley – Dayton

Tech 2 (SatOps)
Comcast – Centennial

Director of Membership
The Jewish Museum – New York, NY

Marketing Multimedia Specialist
The Tennessee Credit Union – Nashville, TN

related content

The Peak Season Summit: Black Friday to Cyber Monday and Beyond 

MCM Outlook 2017: Ecommerce Growth in Double Digits 

Ecommerce Returns Help Shape the Customer Experience

Shifting the Holiday Delivery Experience into High Gear

The Latest Trends in Ecommerce Packaging and Their Impacts


The MCM Network Source Directory
Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. Start your search.