Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 7/26/2016
L'Oréal Acquires IT Cosmetics for $1.2 Billion
L'Oréal announced the aquisition of beauty makeup brand IT Cosmetics for $1.2 billion. The acquisition is an effort to answer the rising demand of makeup and hybrid skincare. See how this will benefit both brands going forward. …»
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Using “Retail S&OP” to Make the Holiday Season Smoother and More Profitable
S&OP is a process that helps foster focus, alignment and synchronization among a company’s leadership team to more effectively match supply and demand. …»
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Defining Your Ecommerce Pricing Strategy in a Post-List Price World
Pricing is one of the most difficult issues in online retail because it is a major challenge to keep up with such a fast-moving and dynamic marketplace. With the concept of "list pricing" on the wane, here are some tips to help you stay ahead of the curve in ecommerce pricing and gain a competitive edge in this crucial area.…»
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Customer Experience is the New Key Differentiator
If companies hope to keep their customers coming back, their first priority needs to be placed on customer experience. Here are 4 important areas companies must focus on to create the experience that customers now expect.…»
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5 Conversion Tactics for Driving Traffic Through Your Site
You may have heard of upselling, but what about down-selling? Social selling? Bundling? All these conversion tactics are commonly used to help businesses increase revenue, AOV, and CLV. Read on for a brief explanation of important selling capabilities.…»
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Multichannel Merchants Source Directory
Contact Cynthia Foristel via email, cforistel@accessintel.com, or phone, (203) 899-8482, to list your company for year round exposure and to discuss listing discounts.
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