Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 8/30/2016
Why Lingerie Startup True & Co. Ventured Into Catalogs
Since its 2012 inception, True & Co. has been revolutionizing the women’s lingerie industry online. So why did True & Co. decide to expand its reach offline and produce a catalog? True & Co. Head of Marketing Anda Pho discusses the reasons in this video interview. …»
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Beyond the Jargon: the Future of IoT and Retail
Cost savings play a major role in the IoT messaging of major software vendors. But in a recent survey, retailers valued IoT data analytics as a way to improve merchandising, not operations. See what is happening and what does IoT data analytics offer retailers. …»
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Impending Impact of New PayPal Visa Deal on Payments Industry and Merchants
PayPal and Visa have entered a strategic partnership and recently outlined a number of anticipated benefits from the collaboration. While industry observers suggest the move will expand PayPal’s acceptance at point-of-sale locations and drive more Visa transactions across PayPal’s digital payments platform, the ensuing analysis has primarily focused on the key implications for the payments industry and how the partnership is likely to impact consumers and merchants.…»
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Christmas in August: 7 Ways to Prepare Now for the Holiday Shopping Season
While consumers are still winding down summer vacations and gearing up for back to school, those in the retail business know preparations for the holiday shopping season have already started. Here are seven tips to prepare your ecommerce site and other digital properties for the holiday shopping season.…»
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Fitness Brands Building Brand Loyalty by Becoming Part of the Lifestyle
Fitness brands today are not only selling fitness-related products, they are creating an entire lifestyle around fitness. See which brands are doing it right and how each of them are contributing to the transformation that is occurring in today's retail environment. …»
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