Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 9/6/2016
5 Key Areas to Use Social Media to Improve the Customer Journey
Social media presents unlimited opportunities for retailers to personalize, influence and enhance the customer journey. A recent report from Boston Retail Partners, "Enhancing Customer Engagement Through Social Media," identifies five key areas where retailers should utilize social media to improve the customer journey.…»
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How Keds Puts Women First in Its Marketing Campaigns
Keds is putting women first in all of their marketing campaigns. While this isn't new for the shoe brand, it is certainly a mantra that brings nostalgia and equality for women at the forefront of everything Keds does. Here is what Keds is doing and what it means for the brand. …»
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B2B Merchants Provide a Personal Experience to Customers
Providing a personalized optimal experience for your B2B customers is vital in today's B2B industry. How are you providing the right experience for your customers? In this MCM Executive Summary report you will see how various B2B merchants are connecting with their consumers and what is needed to be successful. …»
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Ecommerce’s Role Grows with Omnichannel and Mobile
The convergence of ecommerce and bricks-and-mortar is more important for merchants than ever. Merchants are working hard to prepare for the always-connected shopper.
The Road to Personalization for Retailers
Without personalization, brands often fail to leverage important contextual data, resulting in up to $5 million in lost revenue over just a few years. By implementing these five quick steps with these key targeted audiences, retailers can begin the path to personalization.…»
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Ditch Amazon: The Reason Many Retailers Are Leaving
Is Amazon losing brands? It certainly looks that way as more brands opt to leave Amazon as a sales channel. Brands like Birkenstock and a growing list of others are opting out of Amazon. Find out why merchants are leaving and what it will mean for the marketplace giant. …»
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