Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 9/27/2016
The Evolution and Future of Social Commerce
Social media plays an active role in how customers shop today. Retailers are constantly engaging with customers to not only build relationships but also drive sales. Here is an inside look at the evolution and future of social commerce.…»
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Ecommerce’s Role Grows with Omnichannel and Mobile
The convergence of ecommerce and bricks-and-mortar is more important for merchants than ever. Merchants are working hard to prepare for the always-connected shopper.
4 Ways Non-Amazons Can Gain an Edge this Holiday Season
The elephant in the ever-growing room of online retailing is one of the biggest elephants anywhere – and its name is Amazon. With the holidays coming, here are four ways you can gain an edge on the marketplace giant. …»
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Building the B2B Webstore Your Customers Will Love
To be successful online, however, you must know your B2B customer, appeal to their needs and understand how they buy. While many of the principles of a B2C site do apply, consider these unique needs of a B2B buyer. …»
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Join 5,000+ of retail's top minds in Dallas this September.
Gray November Is Almost Here. Are You Ready?
It's all about giving customers what they want, and each year leading up to Thanksgiving week, retailers are doing exactly just that. Promotions are increasing and retailers are targeting customers with deeper offers. This is just a little of what is happening as retailers get closer to the holiday season. …»
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What Do Your Customers Really Want This Holiday Season?
With the holiday season not too far off, retailers are already getting ready. It is important to start looking at what your customers want and expects in the weeks and days leading up to the holiday shopping season. Millennials are particularly an important demographic to look at when it comes figuring out how to begin the holiday preparation. Here are a few tips to get started before the holiday rush. …»
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Google Your Way to Better Digital Marketing Campaigns

October 5, 2016 @ 2:00 p.m. ET

Tips and strategies to re-think your customers’ path to purchase

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