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MCM Tuesday December 18 , 2015
Alipay Finds Significant Growth of Chinese Consumers Participating in U.S. Ecommerce Holiday Season
Representing a record-breaking year, the number of China-based consumers shopping U.S. brands online over the holiday season has increased 7 times over last year. More…
Rakuten to Open Flagship Store on JD Worldwide
With the goal of bringing the best Japanese products to Chinese consumers, Rakuten launched a beta version of a new online marketplace on JD Worldwide this month. Plans are underway to expand the merchandise range over time, with an initial focus on categories such as cosmetics, snacks and health food products. More…
Chinese Consumers Shop U.S. Brands for Holiday 2015
China-based consumers shopping U.S. brands online through Alipay ePass has increased 8 times over last year. Check out this infographic highlighting this growth, as well as increases in sales, top categories, key demographics, and shoppers by region. More…

Some of Today’s Hottest Cross-Border Trade Growth Markets
While we hear about the explosive growth of ecommerce in the U.S. and China, one can’t help but wonder what the next big market will be. Which countries are on the verge of ecommerce renaissances, about to hit the inflection… More…
Is Amazon Number One in India?
According to a press release Amazon issued Dec. 14, Amazon.in became the most visited ecommerce site in India in October 2015, which includes the busy Diwali shopping season. Is Amazon really number-one in India, or is Jeff Bezos and company not giving investors and merchants a full picture of the Indian ecommerce landscape? More…
Job Opportunities

Technology Lead
InfoSys, Germany

VP of Marketing
Sarvint Technologies, Inc., Atlanta, GA

E-Commerce Clerk (2 positions)
Goodwill Easter Seals Miami Valley, Dayton

E-Commerce Senior Software Development Engineer-PW15
Dell, Inc., Atin, TX

Manager, Video Production
CFA Institute, Charlottesville, VA

Director, Lifestyle/UNEEK Marketing
KEEN Footwear, Portland, OR
Related Content

Geo-Targeted Marketing
With retail technology continuing to evolve at a rapid pace, it is imperative that you be where the consumers are. And for today’s “on the go” consumer, that is on their mobile devices. This is why marketers need to have relevant, targeted content for consumers – which is where geo-targeted marketing comes in. Brands need to provide more personalized content and tailored promotions in order to succeed in attracting a consumer’s attention, ultimately allowing you to build engagement and loyalty with them.

Localization for Cross-Border Ecommerce Needs to go Beyond Translation
Localization is a key component for building your cross-border ecommerce strategy, but it’s also much more than just making sure your site is translated properly for consumers in your target country. Localization also includes a digital marketing plan that resonates with your target audience, knowing what merchandise will sell, and knowing if customers in your target country prefer buying online via a desktop site, or if they are a mobile buyer.

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