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MCM THURSDAY
News and Intelligence for the Multichannel Merchant

October 23, 2014

Hobo Launches Responsive Ecommerce Site
Search, Social Campaigns Show Strong Efficiency Rates
Will Apple Pay Outperform Google Wallet? [Video]
PIM System Helps Speed Up Schneider Electric Buildings Business
Online Retailers Often Disconnected from Consumer Desires

Hobo Launches Responsive Ecommerce Site
Handbag and lifestyle brand Hobo improves ecommerce sales and positions itself for future growth with WebLinc-powered site. The new site, www.HoboBags.com, uses responsive design to optimize the user experience for shoppers on smartphones, tablets or desktop computers. More...
 
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Search, Social Campaigns Show Strong Efficiency Rates
Paid search has generated 19% year-over-year spend growth and 22% revenue growth and all-time high click-through rate, according to an infographic by Kenshoo. More...
 
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Will Apple Pay Outperform Google Wallet? [Video]
Is Apple banking too much on its brand strength as it launches Apple Pay? What kind of lessons can it learn from Google Wallet? In this video, Multichannel Merchant Senior Editor Mike O'Brien asks ACI Worldwide Director of Product Management John Gessau these questions and more. More...

PIM System Helps Speed Up Schneider Electric Buildings Business
In an effort to speed up system upload times and deliver richer product information through all customer touch points, Schneider Electric Buildings Business (SEBB) partnered with data management provider Riversand and now sees a 75% reduction in product information upload time. More...
 
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Online Retailers Often Disconnected from Consumer Desires
Online retailers are giving consumers delivery options they don’t want, while not offering the ones they do, according to a new survey. More...
 
 
Job Opportunities
Digital Marketing Manager, Data Management Platforms
The Home Depot, Atlanta, GA

Director, Affiliate Marketing & Partnerships
Al Jazeera America, New York, NY

Email Marketing Project Coordinator
Infogroup, Papillion, NE

E-Commerce Manager
Sisley-Paris, White Plains, NY

Retail Buyer—E-Commerce
Kohl's Department Stores, Menomonee Falls, WI

Senior eCommerce Marketing Manager
DaySpring, a subsidiary of Hallmark Cards, Siloam Springs, AK

Digital Manager—eCommerce
7-Eleven Canada, Inc., Surrey, BC, Canada

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Next Gen Information & Data Management for Commerce Relevancy
Retail has evolved from single/siloed channels to omnichannel. This FitForCommerce paper explores changing expectations and buying behaviors; the critical role of a PIM solution; using PIM solutions to combine product and customer data; and more.

 
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