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MCM THURSDAY
News and Intelligence for the Multichannel Merchant
April 09, 2015

How a Healthy Affiliate Program Can Improve SEO and PPC
The truth is that affiliate programs are intimately connected to the rest of your digital marketing efforts. In fact, maintaining a healthy affiliate program might actually improve your SEO and your PPC ROI. Here’s how. More...
 
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Building the Case for Retailer-Vendor Data Sharing
Sharing data with its vendors through its proprietary Retail Link vendor portal has transformed the way Walmart and its vendors do business. So how can businesses achieve the same results without re-inventing the wheel? More...
 
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Curing A Business of the Survey Addiction
Given that customers are the most important, most valuable asset a business can possess, knowing and managing the performance of this asset should be just as rigorous as efforts to measure sales and revenue. Unfortunately, the measurement of customers typically begins and ends with the survey. There are numerous flaws with this approach. More...

Report Reveals Retailers Don’t Know Their Customers
While consumers are willing to share their personal information with trusted businesses for experiences that are unique to them, the study found, they expect brands to deliver an outstanding customer experience. More...
 
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Why Mobile is the New Retail Hub
Many shoppers start their journey on a smartphone, and finish it at the brick-and-mortar stores on which they've always relied. This is prompting retailers to rethink their business model with mobile as the hub. More...
 

 

 
Job Opportunities
 

Software Engineer II
Raytheon, Annapolis Junction, MD

E-Commerce Principal Software Engineer
Dell, Inc., Austin, TX

Interactive Designer
Ingram Content Group, Lavergne, TN

MultiChannel Sales Coordinator
DHL, Tempe, AZ

Consumer Goods - Digital Marketing Commerce Solution Architect Manager
Accenture, Atlanta, GA

Director of Operations
Nueske's Appleword Smoked Meats, Wittenberg, WI

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Engagement…For Always On, Multichannel Marketing
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Modern Mark: Conversion
Modern Marketers are confident the leads they move to the next level in the funnel have real value. With automated lead scoring and automated triggers for nurture to keep the conversation going, these marketing innovators ensure that everything possible is being done to keep the pipeline healthy and producing.

 

 

The MCM Network Source Directory
Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. Click here to start your search
 


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