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News and Intelligence for the Multichannel Merchant
May 07, 2015
MCM Thursday
Why "Clickbait" Email Subject Lines Don't Work
A new study finds out why "clickbait" email subject lines are not successful for marketers. See which subject lines are being used and why they are or aren't effective. More…
Is Your Business Mobile Search Ready?
Smartphones and mobile search have changed the way consumers interact with businesses. Did you know 25% of overall search queries are happening on mobile devices. But many merchants overlook the increasing importance of mobile search on their business. More…
L.L. Bean CMO on Brand Communication Excellence
L.L. Bean's CMO talks brand communication. The company recently won a Customer Experience Excellence award in that category from Multichannel Merchant. More…

Mother's Day Shopping Trends
Know what the key trends are for Mother's Day? This infographic by Criteo shows some of the peak sale dates for Mother's Day. See which ones they are. More…
Borderfree a Great Fit for Pitney Bowes
Back in 2013, a year after when FiftyOne acquired international ecommerce company Borderfree from Canada Post and adopted the Borderfree name, someone in a Multichannel Merchant editorial meeting made the following statement: "Borderfree won't be around very long. Cross-border ecommerce… More…
Job Opportunities

Software Engineer II
Raytheon, Annapolis Junction, MD

Distribution & Marketing Senior Manager Omni-Channel**
Accenture, New York, NY

Distribution & Marketing Contact Center Consultant**
Accenture, New York, NY

CRM Strategist, Value Architect Manager for Automotive/Industrial/Travel Industry
Accenture, Atlanta, GA

Consumer Goods - Digital Marketing Commerce Solution Architect Manager
Accenture, Atlanta, GA

Director of Operations
Nueske's Appleword Smoked Meats, Wittenberg, WI

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Dangers of a Good Enough Marketing Automation Solution
As a smart marketer, you’ve probably considered a marketing automation solution for your business, regardless of your industry or company size. But if you opt for the wrong solution, you’re likely to regret your decision. This ebook explains why.

Turn High Value Leads into Customers
Businesses that want to get ahead need to identify and target high-value customers quickly. Lead quality is critical to the success of your business. And it comes only from having an effective lead management strategy with intelligent components in place.

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