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News and Intelligence for the Multichannel Merchant
August 13, 2015
MCM Thursday
Going Mobile to Capture the Impulse Buyer
Today's impulse buyers are armed with smartphones. And if your ecommerce site is not mobile-friendly, and ready to handle the impulse buyer, you may be losing out on a sale. Here's how you need to optimize your mobile commerce site to capture the impulse buyer. More…
IBM Does Complete Redesign of Tractor Supply
At the heart of the solution is a completely redesigned TractorSupply.com, which provides optimal viewing across all devices, easier integration with social media pages, and a simplified check-out process. Behind the scenes, the company migrated the entire platform to a new IBM Cloud for greater overall business performance. More…
B2B Ecommerce Can't Completely Copy its B2C Counterparts
The notion of consumerization of B2B ecommerce comes up a lot because B2B customers are increasingly expecting that B2C experience. Yes, there are more bells and whistles than ever in B2B ecommerce, but there's not a straight conversion between the B2B and B2C audiences, says Steven Baruch, Vice President of Strategy for MSC Industrial Supply. More…

4 Best Practices for Building An Ecommerce Site with Responsive Design
With the rising popularity of responsive design, the need for a separate website dedicated to mobile devices has begun to wane. So what should retailers be considering when preparing their website to become responsive? More…
Macy's 2Q Sales Are Down 2.6%, But Terry Lundgren is Optimistic
Macy's second quarter sales decreased 2.6%, but chairman and CEO Terry Lundgren was optimistic in a press release the company issued on Wednesday morning, even though he added that sales for the fiscal year will probably be down 1%. Here's why Lundgren is still smiling despite the negative numbers. More…
Job Opportunities

Digital Marketing Manager Retail Industry
Accenture, Multiple Locations

Coordinator, Digital Development
The Bowery Mission, New York, NY

Product Manager - Children's Brands
Plow & Hearth, LLC, Madison, VA

Catalog Director - FeelGood Store
AmeriMark Direct, Cleveland, OH

Junior E-Commerce Business Analyst
Accenture, Salt Lake City, UT

Senior Project Manager, E-Commerce
PANDORA Jewelry LLC, Baltimore, MD

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