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MCM THURSDAY
News and Intelligence for the Multichannel Merchant

September 04, 2014

Staples Launches Series of Omnichannel Updates
Product Recommendations: Going Beyond “Viewed This, Bought That”
Harry & David a Good Fit for 1-800-Flowers
Phasing Implementation with Easy Learning Curves and Accelerated ROI
Engaging Customers on all Channels

Staples Launches Series of Omnichannel Updates
Staples has announced a series of enhancements to its omnichannel experience, including the ability to buy products online and pick them up in-store within hours, Visa Checkout for online payments, new in-store kiosks, and an app for iPad users. More...
 
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Product Recommendations: Going Beyond “Viewed This, Bought That”
Traditional algorithms like “bought this, bought that” and “viewed this, bought that” are getting old. And, although Amazon has branched out from this strategy a bit with different wording, it’s the same idea. More...
 
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Harry & David a Good Fit for 1-800-Flowers
Industry experts said they were in favor of 1-800-Flowers acquiring specialty gift retailer Harry & David. 1-800-Flowers acquired Harry & David for $142.5 million. More...

Phasing Implementation with Easy Learning Curves and Accelerated ROI
There are ways to phase in an implementation, simplify the learning curve, and accelerate the ROI. Many technology solutions today are built in a modular fashion, which makes it possible to add incremental functionality while mitigating the risks that can come with technology upgrades and modifications. More...
 
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Engaging Customers on all Channels
Missing any customer contact, or responding too slowly, often results in lost sales and revenues. Here's how omnichannel merchants can better manage inbound customer requests from multiple engagement channels. More...
 
 
Job Opportunities

VP E-Commerce
Planet Blue, Santa Monica, CA

Brand Manager Digital Media
Captial One, McLean, VA

Creative Director Card Partnerships
Captial One, Chicago, IL

Direct Mail/Direct Response, Marketing Manager
Second Harvest Food Bank, Nashville, TN

E-Commerce Manager
Merlin Entertainments, New York, NY

Account Director
Waggener Edstrom, Boston, MA

Senior Product Manager Bank Digital
Captial One, Vienna, VA
 
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Sound Strategies to Improve your SEO Ranking
As frequently as SEO experts seem to cook up the latest tactics, search engines like Google change the algorithms by which they rank search results. To wade through the sea of SEO tips and news on search engine changes, online retailers should pay most attention to the key principles that have withstood the test of time.

 
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