News and Intelligence for the Multichannel Merchant

April 17 , 2013

By James Dechow

Google’s transition from Google Product Search to Google Shopping last year sent online retailers into an anxious flurry, sweating at the task list ahead. By now, merchants are wiping their brows from the sprint, having successfully transitioned to the new model.

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By Erin Lynch

More than half of consumers surveyed feel that brand loyalty depends on the experiences brands create for them.

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By Erin Lynch

Nearly 60% of consumers who showroom head to Amazon in search for cheaper prices and cheaper shipping options. In this infographic by CouponChief.com, you will learn about some of the factors that influence showrooming including pricing policies, free shipping, and online coupons and codes.

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By Erin Lynch

To help fight the marketing competition on two of the most popular social media networks, Facebook and Twitter, Silverback Social's CEO Chris Dessi offered rapid fire tactics and simple tips that you can do, right now, to boost your game in the social media arena.

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By Daniela Forte

Essence magazine has a new “Beauty Matchmaker” tool which helps women find foundations, lipsticks and eye shadows that complement their individual skin tones and color preferences, according to Mashable.com. Women are presented with various options from different retailers, including Sephora and Drugstore.com.  They can add products to an on-site shopping cart and check out without [...]

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By Daniela Forte

I’ve probably done it a million times, but I never knew what I was actually doing or better yet that there was a term for what I was doing. When I started at Multichannel Merchant as the new Content Producer, I learned what “showrooming” meant with articles I had written. Just a few weeks ago [...]

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