| MCM THURSDAY
News and Intelligence for the Multichannel Merchant April 02 , 2014 |
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| Prank You Very Much: How Retailers Celebrated April Fool’s Day
By Tim Parry Online cigar sampling? Chocolate flooring? Robot dog sitters? Oh, Schtick! Here's a look at how retailers such as CafePress, Hammacher Schlemmer and Legendary Whitetails engaged with their customers on April Fool's Day 2014. |
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| Medelita Grows Mobile Traffic 400%
By MCM Staff A responsive site has clear benefits to ecommerce merchants, and Medelita has seen the benefits. Here's a look at how smartphone visits and revenues have increased for the healthcare apparel seller. |
| How Content Management Helped BrickHouse Security Grow
By Tim Parry Watch this video and learn how a solid content management strategy helped BrickHouse Security's traffic increase 75%, transactions increase 49%, and revenues rise 29%. |
| Neiman Marcus Merging Stores and Online
By Tim Parry Neiman Marcus Group, Inc. announced a series of organizational changes Wednesday. The merchant will merge the merchandising and planning organization for Neiman Marcus Stores and Neiman Marcus Online into a single team operating under the Neiman Marcus brand. |
| Jeff Gennette Named President of Macy’s Inc.
By Tim Parry In this new role, Jeff Gennette will retain day-to-day responsibility for Macy’s merchandising functions, as well as oversight of marketing and macys.com. |
| How Social is Ecommerce?
By MCM Staff Social Annex surveyed over 100 marketing executives, asking about their social marketing strategies for this year. They've compiled the responses and found some interesting results. |
| Mountains Plus Now Accepting Bitcoin
By Tim Parry Mountains Plus has partnered with Coinbase and Upshot Commerce to offer Bitcoin as a digital payment method for its specialty outdoor gear customers. |
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Advertisement  Personalizing The Omnichannel Customer Experience April 17, 2014 @ 2:00 p.m. ET Hear research findings for achieving omnichannel personalization. |
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