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MCM THURSDAY

News and Intelligence for the Multichannel Merchant

August 14 , 2013

MCM Thursday
 
Mastering Mobile Email Part 2: Crosschannel Integration
NRF Says July Retail Sales Were a Mixed Bag
Give The Consumers What They Want: Video
Vote for the Best Operations Summit T-Shirt Design
What Will Amazon Collections Mean For Merchants?
Executive Summary Report: Product Information Management

Mastering Mobile Email Part 2: Crosschannel Integration

By Erin Lynch

Mastering the art of the mobile email, whether it’s done on a tablet or a smartphone, can be tricky since there are so many distractions such as social media sites, text messages, and phone calls, that might compete with your message. So, how can you make sure your email stands out? It all comes down to crosschannel optimization.

FULL ARTICLE

NRF Says July Retail Sales Were a Mixed Bag

By Erin Lynch

The back-to-school season might have helped boost retail sales, according to the National Retail Federation, as clothing, sporting goods, and books saw an increase in July.

FULL ARTICLE

Give The Consumers What They Want: Video

By Daniela Forte

What merchants are offering with product videos and what shoppers are expecting may be two different things.

FULL ARTICLE

Vote for the Best Operations Summit T-Shirt Design

By Erin Lynch

We are in the midst of designing our new Operations Summit ‬ t-shirt for our 2014 conference! Our offices are buzzing with ideas but decided the ultimate t-shirt design should be chosen by you. Let us know which t-shirt you like best and vote now!

FULL ARTICLE

What Will Amazon Collections Mean For Merchants?

By Daniela Forte

I recently found out about Amazon Collections and thought it was another great concept for Amazon to take part in. I personally spend a lot of my free time on the Amazon site looking for products, comparing prices with other major retailers or simply looking through the book section for new releases and New York Times Best Sellers.

FULL ARTICLE

Executive Summary Report: Product Information Management

By Tim Parry

By providing “a single version of product truth,” the right PIM solution should enable a merchant to deal with the volume/complexity of product information needed for daily operations and strategic marketing.In this Executive Summary Report on Product Information Management (PIM), you will learn: The potential cost benefits and enhanced operational efficiencies gained with PIM solutions. [...]

FULL ARTICLE

Related Whitepapers

Global Digital Audience Report, January to March 2013

B2B Marketers Planning Workbook

Sales Enablement: The Missing Piece

Turn Tire Kickers into Customers (and other lead nurturing cliché’s that actually work)

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