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MCM THURSDAY

News and Intelligence for the Multichannel Merchant

August 21 , 2013

MCM Thursday
 
Catalogers Speak Out Against Marketplace Fairness Act
Unlocking the True Potential of Big Data
J.C. Penney Grows Ecommerce Sales 14% in July
6 Ways T.J. Maxx Can Embrace Omnichannel Shoppers
Free Shipping Doesn’t Kill the Bottom Line

Catalogers Speak Out Against Marketplace Fairness Act

By Tim Parry

Executives from 11 companies share their reasons why the Marketplace Fairness Act would be a burden to their companies - and to their customers. This video, produced by TruST, voices why the coalition is against the Marketplace Fairness Act.

FULL ARTICLE

Unlocking the True Potential of Big Data

By JB Brokaw

Few banner ads are based on a retailer’s deep knowledge about specific customers. Here's why applying CRM data to the digital channel can result in customer-centric merchandising programs, reflect inventory and supply chain realities, improve commerce conversion, maximize customer lifetime value and provide incremental lift.

FULL ARTICLE

J.C. Penney Grows Ecommerce Sales 14% in July

By Tim Parry

Net sales at J.C. Penney continue to decline, but the general merchants' second-quarter results show sudden double-digit growth in its ecommerce channel. Here's why sales at jcp.com have improved each month within the second quarter, and July sales are up over 14% to last year.

FULL ARTICLE

6 Ways T.J. Maxx Can Embrace Omnichannel Shoppers

By Tom Caporaso

T.J. Maxx and other brick-and-mortar merchants trying to transition into omnichannel retailers can benefit from the lessons of all those stores that came before them. To help these retailers in their efforts, we offer the following guidelines.

FULL ARTICLE

Free Shipping Doesn’t Kill the Bottom Line

By Tim Parry

The words "free shipping" may make operations managers cringe, but it doesn't mean it has to kill a merchant's bottom line. Here's what motivates customers of Vermont Teddy Bear and Spreadshirt to pull the trigger on free shipping deals, and why it's okay to have free shipping as a regular, every day option.

FULL ARTICLE

Related Whitepapers

 

5 Key Principles That Enhance Customer Engagement

B2B Marketers Planning Workbook

Facebook Graph Search POV

The Five-Step Guide for Better Social Media Security

SMARTER@MARKETING: Align Message, Process, and Measurement to Deliver Sales Enablement

Turn Tire Kickers into Customers (and other lead nurturing cliché’s that actually work)

Global Digital Audience Report, January to March 2013

10 Amazon Mistakes You're Probably Making & How To Fix Them!

 

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