2014 Ecommerce Predictions: What’s In and What’s Out
By Dan Darnell
Omnichannel, customer-centric, social, and big data filled the headlines in 2013. So, what will the latest buzzwords and game changers be in 2014? While there won’t be any surprises, a few trends will expire in 2014, and a few will be forced further into the lime light.
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How Negative Reviews Can Improve Purchase Intent – If Brands Know How to Respond Free Webinar On Demand
According to a recent Bazaarvoice survey, shoppers who read helpful brand responses to reviews are 186% more likely to make a purchase and show 157% higher average product sentiment. In this webinar Homax and Sleep Revolution share their experiences and best practices on having a direct conversation with consumers.
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Clearing Up the Confusion Between Omnichannel and Multichannel
By Eric Feinberg and JJ Cramer
The terms omnichannel and multichannel are more often than not used all too frequently and often interchangeably in the ecommerce world. However, have two completely different meanings. Here is a breakdown of what they mean and how you can use both, separately, to execute them flawlessly in order to create the best ecommerce brand.
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Cyber Monday is Far From Dead
By Tim Parry
Adobe reported record Cyber Monday sales. IBM reported record Cyber Monday sales. comScore reported record Cyber Monday Sales. Rumors of Cyber Monday's death have been greatly exaggerated.
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The Top 10 Stupid Gifts of 2013
By Tim Parry
Bacon scarves, butt towels, and a Santa-kini? They're just a few of the outrageous gifts that made this year's 7th annual list of the Top 10 Most Stupid Gifts of year, compiled by online retailer Stupid.com.
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Let the Buyer Be Your Guide: Leveraging Buyer Behavior in a Multichannel World For marketers, this digital marketing channel explosion presents some new challenges. It’s time to shift to a new model focused on capturing and responding to comprehensive behavioral data that lets customer and prospect actions guide their experience with your company or brand.
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