A Look at Valentine’s Day 2014 Shopping Trends
By Daniela Forte
While consumers are looking for the best deal this Valentine's Day, finding a bargain isn't the top priority for consumers. According to this infographic by PriceGrabber, 59% of consumers will shop online for convenience, while 53% will shop in-store in order to see the product in person before purchasing.
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Defining the Role of the CMO in the Age of the Empowered Customer
Free Webinar On Demand
In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. In this complimentary webinar, Cory Munchbach, analyst at Forrester Research, presents findings from her Jan. 2014 report “The Convergence of Brand, Customer Experience, And Marketing.”
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The Operations Summit is the only event of its kind exclusively about ecommerce and catalog direct-to-customer operations & fulfillment. Hundreds of high level decision makers will be in attendance in Indianapolis for the 2014 Operations Summit. Register early to take advantage of our best price discounts!
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B2B Merchants Adapt to B2C Generation
By Tim Parry
No longer can B2B merchants rely solely on an annual big-book catalog or offer a bland procurement portal up for customers to purchase from. The Gen Y buyer is also a B2C ecommerce shopper and wants those same experiences when shopping for their company. Download this executive summary to learn more.
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Email Personalization: Going Beyond the First Name
By Erin Lynch
When marketers hear the word “personalization” too many still think it means putting a first name on an email. While that old school tactic still works, there is so much more marketers can do to create engaging campaigns that reach a customer on a personal level.
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7 Secrets for Successful Selling on Amazon
Feb 20, 2014 @ 2:00 p.m. ET
Retailers across the globe recognize Amazon as a powerful tool in the e-commerce landscape to help them sell more and reach international markets, but it takes more than simply listing your products on Amazon to find success. Learn new strategies to keep your product and brand one step ahead of your competitors.
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Growing Global--helping merchants expand their ecommerce brand and profits worldwide—will be held July 15-16 in Long Beach, CA. Learn more.
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