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MCM THURSDAY

News and Intelligence for the Multichannel Merchant

February 05 , 2014

MCM Thursday
 
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A Look at Valentine’s Day 2014 Shopping Trends
International Ecommerce to Grow to $50 Billion by 2020
5 Retail Customer Experience Predictions for 2014
Optimize Omnichannel Engagement With Actionable Consumer Insights
Jerry Seinfeld on the Men’s Wearhouse, Jos. A. Bank Battle
B2B Merchants Adapt to B2C Generation
Email Personalization: Going Beyond the First Name

A Look at Valentine’s Day 2014 Shopping Trends

By Daniela Forte

While consumers are looking for the best deal this Valentine's Day, finding a bargain isn't the top priority for consumers. According to this infographic by PriceGrabber, 59% of consumers will shop online for convenience, while 53% will shop in-store in order to see the product in person before purchasing.

FULL ARTICLE

International Ecommerce to Grow to $50 Billion by 2020

By Tim Parry

International sales from U.S. ecommerce retailers will jump from $11 billion in 2014 to almost $50 billion by 2020, according to a report by OC&C Strategy Consultants.

FULL ARTICLE

5 Retail Customer Experience Predictions for 2014

By Jeannie Walters

The customer experience is one of constant change. And customers are expecting retailers to keep up, regardless of the channel. Here are a few things we might get to see in 2014.

FULL ARTICLE

Optimize Omnichannel Engagement With Actionable Consumer Insights

By Ellen Shannon

This infographic on omnichannel engagement will give you a quick look at how other marketers are using data-driven consumer insights to drive revenue and deliver personalized and satisfying customer experiences.

FULL ARTICLE

Jerry Seinfeld on the Men’s Wearhouse, Jos. A. Bank Battle

By Tim Parry

Jerry Seinfeld is fascinated by the ongoing acquisition battle between Men's Wearhouse and Jos. A. Bank. Seinfeld laughed about it during an appearance on BuzzFeed Brews with CBS This Morning.

FULL ARTICLE

B2B Merchants Adapt to B2C Generation

By Tim Parry

No longer can B2B merchants rely solely on an annual big-book catalog or offer a bland procurement portal up for customers to purchase from. The Gen Y buyer is also a B2C ecommerce shopper and wants those same experiences when shopping for their company. Download this executive summary to learn more.

FULL ARTICLE

Email Personalization: Going Beyond the First Name

By Erin Lynch

When marketers hear the word “personalization” too many still think it means putting a first name on an email. While that old school tactic still works, there is so much more marketers can do to create engaging campaigns that reach a customer on a personal level.

FULL ARTICLE

Related Whitepapers

eBook: eCommerce 201: 5 Strategies & 15 Best Practices You Need to Know to Grow Your Revenue

10 Tips: Solving Marketing's Biggest Problem of 2013 (Gaining Opt-Ins)

4 Reasons Why Preference Management Matters Now

Sales Enablement: Fulfilling the Last Frontier of Marketing—Sales Alignment

Preference Mangement: The Foundation of Effective Consumer Engagement

The Five Failure Points of Today's Selling System

Smarter@Marketing: Align Message Process and Measurement to Deliver Sales Enablement

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